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In-Pipe Technology Announces Webinar Series on Municipal Wastewater Fats, Oil and Grease Reduction Using Green Sewer Collection System Treatment

In-Pipe Technology Announces Webinar Series on Municipal Wastewater Fats, Oil and Grease Reduction Using Green Sewer Collection System Treatment











In-Pipe Technology’s G2 Dosing Panel


Wheaton, IL (PRWEB) May 31, 2012

In-Pipe Technology® Company, Inc. announced today a four-week webinar series entitled “Overflow Prevention with Biological Control of Fats, Oil, and Grease” to discuss how In-Pipe’s green sewer collection system treatment is an effective, environmentally-friendly, and fiscally responsible method to prevent fats, oil, and grease (FOG) related wastewater overflows and reduce accumulated FOG deposits.

John Williams, President & CEO of In-Pipe Technology states, “In-Pipe drastically accelerates the natural degradation of FOG in the collection system, thereby removing blockages and occlusions from the pipe and significantly reducing the occurrence of FOG-related sewer overflows, as well as the requisite equipment and manpower required for the physical removal of these blockages. We look forward to sharing our success stories with the municipal wastewater sector.”

The webinar series “Overflow Prevention with Biological Control of Fats, Oil, and Grease” is scheduled to take place as follows:


    June 5th – 11am Central
    June 12th – Noon Central
    June 19th – Noon Central
    June 26th – 2pm Central

For registration information please contact us.

In-Pipe’s patented technology includes regularly adding a high concentration formulation of facultative, naturally-occurring, non-pathogenic bacteria to strategic locations throughout the sewer system in accordance with an engineered plan. This entails zero capital cost and no additional energy requirement. Performance in the collection system provides increased capacity within the plant, forestalls costly upgrades, and extends the life of the existing infrastructure.

In-Pipe Technology offers specialized technical expertise, strong customer understanding, and deep resource knowledge. Since In-Pipe uses natural, biological methods that complement the treatment plant’s own processes, In-Pipe is a sustainable solution ? environmentally and economically.

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If you would like more information about this topic, or to schedule an interview with John Williams, President & CEO, please contact Nikole Clay, Marketing Manager at (630)-871-5844 ext. 229. You may also visit our website at http://www.in-pipe.com.











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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









In-Pipe Technology Announces Webinar Series on Municipal Wastewater Lagoon Sludge Reduction Using Green Sewer Collection System Treatment

In-Pipe Technology Announces Webinar Series on Municipal Wastewater Lagoon Sludge Reduction Using Green Sewer Collection System Treatment











In-Pipe Technology’s G2 Dosing Panel


Wheaton, IL (PRWEB) March 29, 2012

In-Pipe Technology® Company, Inc. announced today a five-week webinar series entitled “Lagoon Performance Optimization: An Alternative to Traditional Dredging” to discuss how In-Pipe’s green sewer collection system treatment is an effective, environmentally-friendly, and fiscally responsible method to reduce accumulated lagoon solids.

John Williams, President & CEO of In-Pipe Technology states, “In-Pipe has helped clients reduce accumulated sludge volumes by 40% to 85%, resulting in significant savings every year by extending the intervals between dredging events. Additional benefits are seen in improved BNR, a significant reduction of odors and collection system degradation. We look forward to sharing our success stories with the municipal wastewater sector.”

The webinar series “Lagoon Performance Optimization: An Alternative to Traditional Dredging” is scheduled to take place as follows:

    Central Region: April 17th – Noon Central
    Southwest Region: April 24th – Noon Central
    Northeast Region: May 1st – 11am Central
    Southeast Region: May 8th – 11am Central
    Western Region: May 15th – 2pm Central

For registration information please contact us.

In-Pipe’s patented technology includes regularly adding a high concentration formulation of facultative, naturally-occurring, non-pathogenic bacteria to strategic locations throughout the sewer system in accordance with an engineered plan. This entails zero capital cost and no additional energy requirement. Performance in the collection system provides increased capacity within the plant, forestalls costly upgrades, and extends the life of the existing infrastructure.

In-Pipe Technology offers specialized technical expertise, strong customer understanding, and deep resource knowledge. Since In-Pipe uses natural, biological methods that complement the treatment plant’s own processes, In-Pipe is a sustainable solution ? environmentally and economically.

If you would like more information about this topic, or to schedule an interview with John Williams, President & CEO, please contact Nikole Clay, Marketing Manager at (630)-871-5844 ext. 229. You may also visit our website at http://www.in-pipe.com.









Attachments





































Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Find More Green Economics Press Releases

Law Prohibits Nation’s Shawnas From Using Tanning Beds

The Health and Human Services says that the country’s Shawnas are “tan enough.”
Video Rating: 4 / 5

Can climate change be left in the hands of industrialised nations?
Video Rating: 4 / 5

Builders to get BUILTGREEN? credit for Using Web Based Manuals

Builders to get BUILTGREEN™ credit for Using Web Based Manuals











Home Information Packages


Vancouver, BC (PRWEB) August 10, 2011

Conasys, the leading supplier of web based manuals for new homes, announced today that builders & developers applying for BuiltGreen certification will now be able to use Conasys’s Home Information Packages (HIP) to earn points toward certification.

BUILTGREEN™ is a third party certification program for new homes that are energy efficient and environmentally responsible, based on products used & construction methods. Under Section 8.2 – Business Practices, builders can earn three (3) points by providing a HIP’s as an equivalent to a BuiltGreen Home Manual. Having the manufacturer’s instructions allows homeowners to measure and operate equipment in their home for maximum efficiency and eliminates wasted energy.

A Conasys Home Information Package is a web based home owner manual that includes specific documentation about all the products used in the construction of the home.

Ann Ralph, Executive Officer of BuiltGreen Canada says “BuiltGreen Canada has worked with Conasys on several home enrolments and they see the scope and quality of the web based manual and the ease of use for the homeowner. Built Green Canada audits homes built to our standard and the builders constructing BUILTGREEN™ homes: the manual facilitates the audit process, as we can readily verify many of the materials, products and systems used in the home.”

“A home can be built green, but it only remains green if the occupants maintain it and run equipment at optimum levels,” says Larry Noer, VP of Jayman MasterBuilt, Calgary. “All of Jayman homes come standard with a Home Information Package and are certified BUILTGREEN™.”

“Green products used in new home construction often need operating instructions or specifications therefore documentation is important,” commented James Christensen, CEO of Conasys. “Our product is all about keeping all the information at the home owner’s finger tips making it a natural fit for the BuiltGreen process.”

Conasys Consumer Assurance Systems Inc. (http://www.conasysinc.com twitter: @CONASYS) is a supplier of home specific online manuals for new homes and communication tools that help builders and homeowners with maintenance tasking. The company has over 300 builder clients across Canada and has over 20,000 new homes already registered or coming on-line. In 2010, Conasys was recognized as one of Canada’s fastest growing companies by Profit Magazine. It is a private company based in North Vancouver, BC.

Contact Information: James Christensen, CEO 604-988-0690 j.christensen(at)conasysinc(dot)com

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







More Green Business Development Press Releases

Advantages and Disadvantages of Using Green Energy Sources

The United States produces 6 billion metric tons of CO2 annually. Yes that is Billion! Forty percent of carbondioxide (CO2) generated in the US comes from the generation of electricity. We are certainly not the only offender, but we are one of, if not the largest, contributor to the greenhouse gas problem. 

The accumulation of greenhouse gasses is causing the earth to warm, reducing the size of ice deposits in the Arctic, Antartica, and Greenland. this has aready caused severe problems for small Pacific Island nations and threatens costal areas all over the world. The reduction of CO2 emissions is critical and needs to start with the production of electricity.

The Advantages of Green Energy seem obvious:
– Green energy is clean and can slow the effects of global warming by reducing CO2 emissions.
– Green energy is renewable unlike the natural gas and coal that are our primary sources now.
– It requires less maintenance that conventional equipment. Although the initial investment may be high, the long term savings would be significant.
– It can provide economic benefits to certain areas. For example, the leasing of land for wind farms could provide economic relief to many rural areas.

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There are a few disadvantages that critics can point to.
– we have no control over the weather. The wind must blow and the sun must shine to use wind and solar technologies.
– The type of green energy used is to some degree determined by the geographic location, particularly for energies such as hydrothermal or geothermal.
– Some have even objected on aesthetic grounds, objecting to the site of a wind farm off shore.

It seems to me that the benefits far outweigh the disadvantages. According to the Dept of Energy, if we increase the percentage of electricity produced by wind to 20% by 2030, we can reduce CO2 emissions of the electric sector by 25%. This is equivalent to taking an estimated 140 million vehicles off of the road.

We don’t really have a choice. If we don’t take action now, there will be a time when it will be too late.

Susan Ozmore
Learn how to go green on a budget
http://www.gogreendyi.com

Article from articlesbase.com

Hunter Lovins on Sustainable Construction using Bamboo

Hunter Lovins is the founder and president of Natural Capital Solutions, Inc. and educates senior decision-makers in business, government and civil society to restore and enhance the natural and human capital while increasing prosperity and quality of life. In partnership with leading thinkers and implementers, NCS creates innovative, practical tools and strategies to enable companies, communities and countries to become more sustainable. Hunter sees a role for building residential and commercial structures using Structural Bamboo as part of an integrated plan for local based economic and community development that would have the added benefit of removing significant levels of carbon from the atmosphere. The interview was conducted in a Bamboo Home on Maui built by Bamboo Technologies. www.bambooliving.com
Video Rating: 4 / 5

Discover South Chicago is a cutting edge audio slideshow created by community developers in South Chicago. South Chicago From steel town to green town In the 1950s, South Chicago was steel town. That’s when the US Steel Southworks employed 130000 people at the height of its business. But today South Chicago is green town. If you visit in May, when the neighborhood hosts the Green Summit, you’ll get to explore a showcase for urban green innovation in Chicago. But South Chicago is not without its old fashioned perennial favorites. Stroll down Commercial Avenue and sample the homemade ice cream at El Potrillo. Head over to the 95th Street Bridge where the Blues Brothers movie was filmed and enjoy the famous fried shrimp at Calumet Fisheries. Crown your tour with a visit to Calumet Park where 200 acres host volleyball, swimming and the SE Chicago Historical Society. South Chicago is part of the LISC New Communities program. By Claretian Associates Address: 9108 South Brandon Ave. Chicago, IL 60617
Video Rating: 5 / 5

Award-Winning Filmmakers Using Products from Green Benefits to Market Environmental Documentary

Award-Winning Filmmakers Using Products from Green Benefits to Market Environmental Documentary










Seattle, WA (PRWEB) September 1, 2009

Green Benefits, a leading green products company that sells custom printed promotional items, announces that MagicGreen Productions will use their merchandise to help market the film So Right So Smart. This environmental documentary celebrates the success of businesses that have begun to take positive steps toward a sustainable future. The movie will be promoted using Green Benefits’ non-leaching, toxin free and 100% recyclable stainless steel water bottles.

“We are proud to have our products chosen to promote such a significant movie,” said John Hamlin, co-founder of Green Benefits. “We are in alignment with the message of the film – that businesses need to minimize their impact on the environment and support an environmentally sustainable economy.”

So Right So Smart, narrated by actress and activist Darryl Hannah, sheds light on the work of a number of prominent business leaders, educators and environmentalists who have developed innovative techniques that have been used to blend social, environmental and financial initiatives intended to reduce landfill and hazardous waste and shows how being green can also be profitable. The film also shows that as acceptance of sustainability as a sound business strategy gains momentum, there are more and more

organizations going green.

Green Benefits has available a wide selection of 100% green promotional products that can be purchased through their secure website. There is a wide range of high-quality items including customizable retail shopping bags, baseball caps, backpacks, water bottles, buttons, pens and green clothing. “All of our merchandise for sale is made from recycled and sustainable materials, supporting all our efforts to be green,” said Hamlin.

About Green Benefits:

Green Benefits, headquartered in Seattle, WA, was started by business professionals John Hamlin and Derek Van Dyke, who understood that the need for environmental sustainability is a sound strategy for individuals, businesses and groups of any size. The primary goal of the company, founded in 2007, is to make it simpler for people to make “green” decisions and influence those around them. The team at Green Benefits strives to provide information that generates a higher level of understanding of the issues and the multitude of ways to foster a migration to greener habits. They promote sustainable practices that enable change and they organize socially responsible fund raising programs that elevate the environmental awareness of students, families and communities.

Contact:

John Hamlin

Green Benefits

(206) 264-3030

http://www.greenbenefits.net

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Find More Green Business Development Press Releases

Advantages using Green Earth Friendly Eco Paint

7 Advantages using Green Earth Friendly Eco Paint

Seven Advantages using Green Earth Friendly Eco Paint, with today’s newer technology in interior house painting, from one of Denver’s Leading painting contractors, Eco Paint Inc. Green Earth Friendly Eco Paint benefiting more groups of customers than ever before. As latex Acrylic paints introduced by major paint manufactures in the late 1960’s, giving the house painting process much ease and uniformity for interior walls and ceilings, using flat and semi-gloss paint finishes or paint sheen. Conventional interior paints are a thing of the past, with the newest interior paints now on the market. By 1999-2000, most major paint manufactures including Sherwin-Williams and Benjamin-Moore was the first to introduce the same latex Acrylic paints without harmful ammonia and formaldehyde additives formulated into the chemical make-up of those particular paints. Below are the obvious reasons why to use these newer formulated interior paints, than the older conventional ones mentioned, from the most experienced Green Earth Friendly house painters around.

That Fresh Paint Smell

Bet you can recall many times smelling that fresh paint smell. Remembering when you would walk into a room, office, hotel room, or hospital, smelling your surroundings? Many times through your life’s course, you would notice “Ah, this room was recently painted, smells like Fresh Paint”. Even though these aromas to our noses where not too intrusive to our nasal cavities and lungs, sometimes a welcomed aroma. Now knowing these same aromatic fragrances do no benefit breathing, and matter of fact are actually harmful, having side effects with many, including headaches. With the introduction of Green Earth Friendly Eco Paint, everyone can benefit having an interior painted without these volatile odor compounds (V.O.C) present.

House Painters

Two Paint Questions of Most House Painters

Two common paint questions most house painters have, as well as home owners alike. Knowing what your thinking, as also a consumer and a painting contractor, putting myself into the paint customer’s  shoes every chance I get. An experienced interior house painter looks into a couple things with every paint product, when getting ready to paint an interior. If your a house painter having any experience, you may already know these 2 things, those who have never painted before may not. Two key things most people who are getting ready to paint, are concerned with is, “How well does the interior paint cover”? and “How well does this interior paint’s color last”? Discussing these two major questions first, will allow the 7 advantages of using the newer formulated Green Earth Friendly Eco Paint to fall into place making perfect sense.

How well does the interior paint cover?

Green Earth Friendly paints typically cover in one complete uniform coat. These Earth Friendly Eco Paints have a viscosity being the same as a high quality conventional interior latex paint. Not watered down by no means, the “Hang time” measurement used determining viscosity, are those of the same premium quality interior paints only requiring one coat, saving time and money from a painting contractors standpoint as well as the Do-It-Yourselfer (DIY). Knowing some have experienced painting interior walls of say a deep color base, needing 5-6 complete coats, ready to throw in the towel. Chances of requiring multiple coats for adequate paint coverage decreases drastically with this newer paint formulation.

How well does this interior paint’s color last?

How well does this interior paint’s color last? Will this paint’s color retain it’s original paint tint and color hue? Having clays and minerals from the earth into interior paint formulation make-up, these will last your life-time, your child’s lifetime, and their children(s) lifetime. What? How can you be so sure? Well, the same Clay based Green Earth Friendly Eco Paints were once used over 2000 years ago by the Romans and King Tut’s era. Visiting King Tut’s display here in Denver several months back, witnessing those same paints and paint colors, still having vivid color retention today, these Earth Friendly Eco Paints are sure to last many generations to come.  Goes without saying none of us will witness any paint fade using a premium quality Earth Friendly Low or Zero V.O.C Eco Paint. You’ll want to redecorate your interior, updating paint colors before seeing any paint fade common with other conventional interior paints.

7 Advantages using Green Earth Friendly Low or Zero V.O.C Eco Paints

Advantages using Green Earth Friendly Eco Paint

As promised, listing the seven advantages using the painting industries newest interior paint formulation’s Earth Friendly paints are as follows, with 7 groups of consumers benefiting:

1) Newborns/Infants

Newborn children coming into this world are magnets to the senses of sight, tastes, and smells. Mentioning these older conventional brands of interior latex paints having chemicals of ammonia and formaldehydes do the infant and newborns no good in the least. Matter of fact, these same conventional interior latex paints give off those chemicals for up to 3 years. Really? Yes, our noses get accustomed to the pleasant odors of “Fresh Paint smells” not noticing them say after a week, which is why hospitals are now leading the purchases of Green Earth Friendly Eco Paints, provided by most major paint manufactures.

2) Pregnant Mothers to-be

Most pregnant mothers to be want the very best for their child, in the womb. Eating right, exercising, taking in the right vitamins, and nutrients prescribed, feeding the infant before delivery with everything the expected mother to-be takes in and consumes, breathing any harmful chemicals these conventional interior paints allow, will affect the unborn child directly.  Now with interior paints not having these harmful chemicals, pregnant mothers to-be can enjoy a freshly painted interior, without these air quality concerns.

3) Senior Citizens

Senior citizens certainly do not need to be concerned with new “Fresh paint” fumes, while enjoying new paint colors added to their homes and living spaces. Living lives to the fullest, enjoying the later years of one’s life, does not have to include fresh paint smells of chemicals described above. Most senior citizens have a keener sense of smell from years of experience, and these conventional paint odors having higher V.O.C’s should be avoided. Having Green Earth Friendly Eco Paints now available, allows the air qualities to stay the same, painting a senior’s interior wall or ceiling.

4) Those with breathing concerns.

No matter what age group, those with any breathing concerns do not have to be affected having an interior painting job completed within their confines. Asthma, bronchitis, those on oxygen, and sensitive bronchial and respiratory passages, who also can achieve a new fresh interior painting without deteriorating the air quality being most important.

5) Those avidly concerned about our ecology.

All those actively taking steps to a Greener more sustainable in which we live, Green Earth Movement has made significant gains for a Greener Earth. Cannot attribute this movement to the initial introduction of Low to Zero V.O.C paints introduced back in late 1999, but know it is a welcomed product and addition to what is now available from solar panels, wind generators to natural bamboo flooring, encompassing everything from a natural, more sustainable Earth Friendly biosphere. Painting a home with Green, Earth Friendly Eco Paints suddenly transforms one’s home to newer paint decorating color schemes while being an active member and contributor  in this Green Earth Movement.

6) Those looking for the Best Interior Paint Qualities.

Best interior paint qualities are paint coverage, paint color retention, elasticity, elongation, tensile strengths, viscosity, spread-abilities, paint color choices, knowing these Low to Zero Green Earth Friendly paints exceeds manufactures label requirements set by the painting industry standards. Having a premium Earth Friendly Eco Paint decorating your interior today makes perfect sense when considering paint qualities that make up any paint manufactured. Green Earth Friendly paints surpass lower quality conventional ones produced, costing a little more, while the same paints compared to an equal quality conventional type continues to lead the group with superior interior paint qualities, having no gasses or ammonia to emit, reducing your air quality. Hopefully, I have you convinced doing your share for self and others when choosing your next interior paint products.

7) Those wanting painting costs the same

Can’t think of anyone not wanting painting costs the same as yesterday. In today’s economy, most of us look at price. Price for paint has increased over the last 10 years to doubling what once used to be less expensive. Just like anything before the fuel went up back in 2007 when we saw gasoline spike to records of .00+, groceries, utilities, cosmetics, and all consumer products that required shipping went up nearly doubling. Of course this fuel cost went down, but manufactures and producers enjoyed the added bonuses of what they were already selling, so everyone continued to pay the same, with no reduction in price. Consumer spending was forced to accept those higher prices, including all brands of house paints. Conventional latex paints followed these increases in years of spikes, while increasing several times during normal years anywhere from 3-7% increase per calendar years. What used to cost -14.00 per gallon now costs -40.00. What paint manufactures have done to offset these higher paint costs, is providing a higher quality Green Earth Friendly paint line at the same paint costs as conventional ones, which is Great for everyone looking to have an interior painted today, benefiting a larger consumer base, keeping painting costs at it’s lowest with higher paint qualities than before.

Painting Contractor for Denver and Colorado

Painting contractor for Denver and Colorado, Eco Paint, Inc. Specializing in complete interior painting and exterior painting with a personal touch, from a professional painting company based in Denver CO.  Coining the phrase “Eco Paint” back in 1993, long before Green Earth Friendly paints became a reality on paint store shelves. The acronym “Eco Paint” having significant meaning being economical as well as ecological, holding those meanings close to one’s business, who remembers “Eco” also being economical. Painting 1000’s of homes, offices, and businesses across Colorado. Family owned and locally operated, giving every painting job full attention it deserves, providing some of Denver’s best Professional Denver painters, painting one job at a time. Careful with every ecological choice we make, promoting Green Earth Friendly “Eco Paint” when advisable, Eco Paint in your painting services choice in Colorado, having over 30 years experience painting homes, offices and businesses. Call Today, for your Free In Home Paint Quote, and Color Consultation!

Go Green, Paint Today! Entertain Tonight!

One of the Leading Denver Painting Contractors , Eco Paint, Inc. Providing interior painting, exterior painting, deck cleaning, siding repairs, and Lead Abatement. Painting entire state of Colorado. Originator of term Eco Paint, coining term back in 1993, long before Earth Friendly Green Eco Paint became available as a retail item. Now leading home improvement industry again, having world’s 1st. Online Payment Form built into a web site. SSL secure and encrypted, providing security and convienence even after the job is done. Also manage web sites Painting Interior, Painting Exterior, and of course Eco Paint Specialist’s.

Article from articlesbase.com

IMPROVING THE SALES OF COCA COLA DIET PRODUCTS IN NIGERIA USING PAID MEDIA SPACE

CHAPTER 1

1.1 THE COCA COLA COMPANY

The Coca-Cola Company is a beverage, manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Smith Pemberton in 1886. The Coca-Cola Company (TCCC) owns four of the top five soft-drink brands (Coca-Cola, Diet Coke, Fanta, and Sprite). Its other brands include Minute Maid, Powerade, and Dasani water. In North America it sells Groupe Danone’s Evian; it also sells brands from Dr Pepper Snapple Group (Crush, Dr Pepper, and Schweppes) outside Australia, Europe, and North America. The firm makes or licenses more than 3,000 drinks under 500 brand names in some 200 nations. Although it does no bottling itself, Coke owns 34% of the world’s number one Coke bottler, Coca-Cola Enterprises (CCE); 32% of Mexico’s bottler Coca-Cola FEMSA; and 23% of European bottler Coca-Cola Hellenic Bottling.

1.2 KEY PRODUCTS

The sales of Trademark Coca-Cola, which includes Coca-Cola, Coca-Cola Zero and Diet Coke®/ Coca-Cola light®, are what fuel the business of Coca cola Company. The growth and success of Trademark Coca-Cola enables the Coca-Cola system to further invest in programs, marketing and innovation. Over the past 20 years, Trademark Coca-Cola has sold an incremental 5.8 billion unit cases. This incremental unit case growth spans every operating group, with the largest growth in Latin America, Europe, and Eurasia and Africa. While a significant amount of this growth is attributed to emerging and developing markets, Trademark Coca-Cola continues to also grow in developed markets.

1.3 COCA COLA IN NIGERIA—NIGERIA BOTTLING COMPANY (NBC)

Nigerian Bottling Company Plc is the authorized bottler of Coca – Cola products and the leading producer and largest bottler of Alcohol-Free beverages in Nigeria with a workforce of over 5,000 people. Nigerian Bottling Company has its operations dated back to 22nd November 1951 when it was incorporated as a subsidiary of A.G. Leventis Group and was given the franchise to bottle and sell Coca cola products in Nigeria. In 1972, it became a public company with its shares listed on the Stock Exchange. NBC kicked off as a family business and has metamorphosed into a large soft drinks company. It is a subsidiary of Coca cola Hellenic Bottling Company (CCHBC), the emerging company in the merger of Hellenic Bottling Company and Coca cola Beverage Company Plc in 2000. The range of Coca-Cola beverages available in Nigeria includes:

Coca-Cola: (Classic, Light and Vanilla)
Fanta: Orange, Lemon, Pineapple, Blackcurrant and Apple
Schweppes: Bitter Lemon, Club Soda, Tonic Water (these “Mixers” were previously bottled under the Krest brand. NBC re-acquired the Schweppes franchise in August 2001) and Pineapple.

NBC products are also bottled in glass that can be recycled and are manufactured locally, as well as PET bottles (Coca-Cola, Fanta, and Sprite)

Eva Table water in PET bottles
Five Alive fruit juice (Citrus Burst, Tropical Hit, Berry Blast, Pineapple Punch, and Apple Splash)

 

1.4 PERFORMANCE OF NBC IN 2009

The unaudited First Securities Discount House Limited (FSDH) Securities Q3 2009 result of Nigerian Bottling Company Plc (NBC) for the period that ended on 30 September, 2009 showed that its Turnover (TO) grew by 14.60% an equivalent of N64.74bn, compared with N56.47bn in the corresponding period of 2008. Profit before Tax (PBT) increased significantly by 106.8% between 2008 and 2009 an equivalent of N2.75bn from N1.33bn in the corresponding period of 2008. The tax provision moved up significantly, increasing by 309.5% between 2008 and 2009 an equivalent of N1.46bn from N357mn bringing the Profit after Tax (PAT) to N2.29bn as against N974mn in 2008. This represents a significant growth of 135.2%.

Figure 1.0 NBC Progress in Nigerian Stock Exchange [Source: FSDH Securities Equity Research Report for NBC].

However, when compared to the rest of Africa and Eurasia, NBC still has room for improvement given the progress of India and South Africa.

Table 1.0 2009 Unit Case Volume for Eurasia and Africa [Source: 2009 OPERATING GROUP HIGHLIGHTS FOR THE COCA COLA COMPANY].

S/A

LOCATION

UNIT CASE VOLUME

A

SOUTH AFRICA

14%

B

EAST AND CENTRAL AFRICA

12%

C

INDIA

12%

D

TURKEY

12%

E

RUSSIA

9%

F

MIDDLE EAST

7%

G

SOUTHERN EURASIA

7%

H

NIGERIA

5%

I

OTHER

22%

 

Figure 2.0 2009 Unit Case Volume by Geography [Source: 2009 OPERATING GROUP HIGHLIGHTS FOR THE COCA COLA COMPANY].

CHAPTER 2

2.1 EARNED, OWNED AND PAID MEDIA

The terms “earned, owned and paid (aka bought) media” have become very popular in the interactive marketing space today. In fact, taken together they can be applied as a simple way for interactive marketers to categorize and ultimately prioritize all of the media options they have today. Nokia was an early pioneer in this space. They now categorize all of their global interactive media as earned, owned or bought. Many agencies, including R/GA, Critical Mass, Sapient and Isobar also use the model to help develop digital strategies.

Yet as popular as these themes have become, they’re often loosely applied across the industry and essentially no one is speaking the same language. Here’s a summary of how to define each type of media and their roles:

Table 2.0 Comparing the three forms of media. (Source: Forrester Research, Inc.)

Ultimately these types of media work best together but making the hard choices of what to include and what not to include is crucial – especially when budgets are tight. Many people are predicting the end of paid media (aka advertising). However, that prediction may be premature as no other type of media can guarantee the immediacy and scale that paid media can. However, paid media is shifting away from the foundation and evolving into a catalyst that is needed at key periods to drive more engagement.

2.2 COCA COLA USAGE OF PAID MEDIA

According to the Coca cola Company 2009 Annual Review, in developing markets, Coca cola is focused on growing annual consumption of their beverage products. Their growth strategy in developed markets is to maximize value and profit. They work to grow their brands and product offerings while delivering more value to consumers who in turn purchase these products at a premium price. Coca cola usually starts with products that have been successful in developed markets and then innovates products specifically targeted for a market while growing their consumer base. They also strengthen their marketing in the region through media advertisements, billboards in high-traffic areas and connecting with consumers through mobile phone marketing and newly established loyalty programs. In the paid media space, Coca cola have spent more than 120 years purchasing media and using it to build their global brands. Today, Coca cola is focused on driving innovation and productivity across paid advertising investments. This approach increases consumer engagement, while also driving effectiveness and efficiency for Coca Cola marketing programs.

2.3 APPLYING PAID MEDIA — LIVE POSITIVELY

LIVE POSITIVELY™ is Coca Cola’s commitment to making a positive difference in the world by redesigning the way people work and live so that sustainability is part of everything they do. It is important to note that consumers make purchasing decisions about beverage brands based on the great taste and quality of the products as well as considerations about nutrition and health and how the product will impact their world. People want to interact with brands and companies that share their values and are doing their part to protect and enhance people’s lives, communities and the world. By engaging in sustainable business practices and helping to improve the lives of people in the communities Coca Cola calls home, they earn the social license to operate and the opportunity to thrive.

LIVE POSITIVELY is a way for Coca Cola to think holistically and globally about sustainability efforts throughout the Coca-Cola system. It includes goals, metrics and principles for their work across seven core areas key to our business sustainability: Beverage Benefits; Active Healthy Living; Community; Sustainable Packaging; Water Stewardship; Energy Management and Climate Protection; and Workplace. NBC can apply the principle of “Paid media space” by sponsoring a program that falls under the Coca Cola “Live positively” scheme. By affecting the lives of Nigerians positively, NBC can also gain more patronage for their products which will significantly improve profitability.

 

CHAPTER 3

3.1 ULTIMATE BODY “LOSE TO WIN” WEIGHT LOSS CHALLENGE

 

NBC can apply the Coca-Cola “Live positively” scheme by being a part of the Ultimate Body “Lose to win” challenge, a program conceptualized by Ultimate Body Limited. This initiative will help Nigerians regain their health, confidence and self-esteem. The program reaches out to the obese, overweight, unhealthy and the general public, who are enthusiastic about their wellbeing. The competition was created with the intention of building a better Nigeria. Some people have poor health and others just gobble down anything in sight. There is a need to educate and inform the public on the consequences of obesity, improper eating habits, and disregard for health conditions and health hazards.

The competition itself will be conducted within the duration of 12 weeks. It would require people that are visibly overweight to compete. The competition requires them to upload their “before” pictures on the competition website, go through the 12-week exercise training and dietary plan provided still on the website and then upload their “after” pictures at the end of the competition. The most transformed contestants would be up for gifts and cash prizes. In accordance with the Ultimate Body Weight Loss Timeline (Figure 3.0), the “Lose to win” challenge is the fastest way to attain an ultimate body shape. NBC will make a positive difference in the lives of Nigerians; create an interactive medium with old and new consumers while improving sales of related products.

3.2 REASONS FOR SPONSORING WEIGHT LOSS PROGRAMS

Today it is estimated that as many as 1.7 billion adults and children around the world are overweight or obese, a condition that increases the risk for chronic, non-communicable diseases such as cardiovascular disease and Type 2 diabetes. Obesity is a complex global problem influenced by many factors, including genetics, eating behaviors, physical activity patterns, psychological issues, cultural aspects and social frameworks. However, the fundamental underlying factor is an imbalance between calories consumed and calories expended through basic metabolic processes and physical activity.

3.2.1 ADOPTING COCA COLA PHYSICAL ACTIVITY PROGRAMS

Coca cola has shown commitment to developing and creating programs that support active, healthy living, in particular through physical activity and nutrition education programs in collaboration with governmental agencies and health experts. Millions of young people and adults have participated in Coca cola-sponsored activities in their communities.

In June 2007, Coca cola committed .5 million over five years to several national parks in the United States. This support is in partnership with the National Park Foundation and is assisting

 

with trail creation, enhancement and restoration. Additionally, it is now community and youth engagement in the stewardship and health benefits of national parks in the United States.

Many Coca-Cola programs in Latin America focus on inspiring young people to learn and incorporate healthy choices, including exercise, into their lives. Coca-Cola Mexico, in partnership with the Public Education Secretary and CONADE (Sports and Physical Culture National Commission of Mexico), fosters the well-being of 1.5 million Mexican students through “Zafo no jugar” (translated to “Unite to play”), a program that encourages physical activity in elementary schools throughout Mexico. Currently, the program operates in more than 700 schools in 14 Mexican states.

3.2.2 EMULATING THE PEPSI HEALTH AND WELLNESS APPROACH

In 2009, Pepsi announced 11 ambitious global goals and commitments to guide their work to help improve the well-being of people in both developed and developing countries. They are focusing their work on the products they make and on key policies and partnerships to help them address global nutrition challenges. With respect to “Community”, Pepsi works with the three goals stated below.

 

Invest in Pepsi business and research and development to expand their offerings of more affordable, nutritionally relevant products for underserved and lower-income communities.
Expand PepsiCo Foundation and PepsiCo Contributions initiatives to promote healthier communities, including enhancing diet and physical activity programs.
Integrate Pepsi policies and actions on human health, agriculture and the environment to ensure they support each other.

 

3.2.3 GAINING INTERNATIONAL RECOGNITION

 

Advertising is one of the many marketing tools that are used to attract attention of prospective customers to a business or its products or services. The more effective an advertising campaign, more the customers it draws, and with greater frequency. Advertising is part of the overall marketing strategy of a business, which includes public relations, promotional programs, signage, incentives, newsletters, and word of mouth, among other strategies. The aim of a marketing strategy is to use advertising, along with these other tools, for maximum impact. These benefits are encapsulated in the Ultimate Body “Lose to win” package. Ultimate Body also intends to prepare a five minute daily program for twelve weeks both on local and international media informing the public on exercise and dieting tips.

 

 

 

 

CHAPTER 4

4.1 PRODUCTS OF INTEREST

Over the past few years, people all over the world have become conscious of the fact that excessive weight contributes to ill-health and social prejudice. Painstaking efforts are being made to control weight gain through dieting and exercise. Dietary products are being manufactured at an increasing rate, to complement dietary plans. Even companies that produce high-calorie and high sugar content products have started manufacturing low-sugar/ low-calorie substitutes. Due to the fact that these products are low in sugar and calorie, they pose no threat to dietary plans, matter of fact, they help maintain weight.

 

4.1.1 COCA COLA LIGHT AND EVA TABLE WATER

 

Ultimate Body Limited proposes to use NBC Coca Cola Light and Eva table water as key products which are useful for sustainable weight control and maintenance. These products will be incorporated into the dietary plans of the competitors and publicized as a major factor for attaining the ultimate body shape. Coca cola light which is low in calories can help dieters maintain their weight and still remain refreshed. The question really is “What does Eva table water have to do with weight loss?”

4.1.1.1 WATER AND WEIGHT LOSS

Initial weight loss is largely due to loss of water, and an obese person needs to drink an adequate amount of water in order to avoid dehydration. The process of burning calories requires an adequate supply of water in order to function efficiently; dehydration slows down the fat-burning process. Burning calories creates toxins and water plays a vital role in flushing them out of the body. Dehydration causes a reduction in blood volume; a reduction in blood volume causes a reduction in the supply of oxygen to muscles; and a reduction in the supply of oxygen to muscles can make a person feel tired.

Water helps maintain muscle tone by assisting muscles in their ability to contract, and it lubricates body joints. Proper hydration can help reduce muscle and joint soreness when exercising. A healthy (weight loss) diet includes a good amount of fiber. But while fiber is normally helpful to the digestive system, without adequate fluids it can cause constipation instead of helping to eliminate it. Drinking water with a meal may make obese people feel full sooner and therefore satisfied eating less.

Water is essential for nutrient absorption and many chemical reactions in the body, including proper brain function and improvements in memory. Although water does not provide energy in the same way carbohydrates and fat do, it plays a very important role in energy transformation. Proper hydration is especially important during exercise. Adequate fluid intake for athletes is essential to comfort, performance and safety.

4.1.2 COCA COLA LIGHT PLUS AND COCA COLA ZERO

Coca cola Light Plus is a product NBC should consider for production because though it has the same formulation as Coca cola Light; it is fortified with vitamins and minerals. We believe that this product will, not only help in the maintenance of weight but also provide the essential vitamins and minerals that the body requires for optimal functioning. Coca cola Zero or Coke Zero should also be considered for production. It is a diet variation of Coca-Cola. It is marketed as having zero sugar, except in the United States, Canada, and Taiwan, where it is marketed as having zero calories. Coke Zero’s formulation is intended to be a calorie-free alternative to Coca-Cola Classic.

CHAPTER 5

5.1 CONCLUSION

Many a small thing has been made large by the right kind of advertising. NBC can improve the sales of its diet products by embarking on health and wellness campaigns. One medium to achieve this is the use of paid media. The content on display is the Ultimate Body “Lose to win” challenge while the products for sale are NBC diet drinks. A business is successful to the extent that it provides a product or service that contributes to happiness in all of its forms. By being a part of the Ultimate Body “Lose to win” challenge, NBC will make a positive difference in the lives of Nigerians while creating an interactive medium with old and new consumers. This off course will lead to improved sales of its diet products.

REFERENCES

1.)    2009 COCA COLA COMPANY ANNUAL REVIEW

2.)    FSDH SECURITIES EQUITY RESEARCH REPORT FOR NBC, Q-3 DECEMBER 2009

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Note

N-Forecast signifies the new turnover forecast when the sales of coke zero and coca cola light plus has been included.

 


 

Mr. Etaje Darlington obtained B. Sc in Petroleum and Gas Engineering, University of Lagos in 2010. A two time silver position inventor in the “TREM new discovery scheme—Project Forte”, he is the Head of Concepts of Sui Generis Entertainment Company: A dance, music and modeling embassy that bring art into tangible forms of impression, expression and passion. He has published several papers that are currently helping the oil and gas industry solve unique gas production problems. Currently, he is the Director of Concepts and Special Projects at the Ultimate Body Limited Nigeria.

email: silver4darlington@yahoo.com

Phone number: 234018284425, 2347062430937

 

 

 

Article from articlesbase.com

Is Obama using scare tactics to try to get the stimulus bill passed?

Obama has said that we are going to have a catastrophe if we do not pass this pork laden stimulus bill. Why is he using scare tactics?

Obama was one to complain about Bush’s spending, but look at the pork in this bill. The items include:

List of all the projects we need or else we will never recover!

$50 million for the National Endowment for the Arts
$380 million in the Senate bill for the Women, Infants and Children program
$198 million for Filipino World War 2 vets and their families
$300 million for grants to combat violence against women
$2 billion for federal child-care block grants
$6 billion for university building projects
$15 billion for boosting Pell Grant college scholarships
$4 billion for job-training programs, including $1.2 billion for “youths” up to the age of 24
$1 billion for community-development block grants
$4.2 billion for “neighborhood stabilization activities”
$650 million for digital-TV coupons
$90 million to educate “vulnerable populations”
$15 billion for business-loss carry-backs
$145 billion for “Making Work Pay” tax credits
$83 billion for the earned income credit
$150 million for the Smithsonian
$34 million to renovate the Department of Commerce headquarters
$500 million for improvement projects for National Institutes of Health facilities
$44 million for repairs to Department of Agriculture headquarters
$350 million for Agriculture Department computers
$88 million to help move the Public Health Service into a new building
$448 million for constructing a new Homeland Security Department headquarters
$600 million to convert the federal auto fleet to hybrids
$450 million for NASA (carve-out for “climate-research missions”)
$600 million for NOAA (carve-out for “climate modeling”)
$1 billion for the Census Bureau
$89 billion for Medicaid
$30 billion for COBRA insurance extension
$36 billion for expanded unemployment benefits
$20 billion for food stamps
$4.5 billion for U.S. Army Corps of Engineers
$850 million for Amtrak
$87 million for a polar icebreaking ship
$1.7 billion for the National Park System
$55 million for Historic Preservation Fund
$7.6 billion for “rural community advancement programs”
$150 million for agricultural-commodity purchases
$150 million for “producers of livestock, honeybees, and farm-raised fish”
$2 billion for renewable-energy research ($400 million for global-warming research)
$2 billion for a “clean coal” power plant in Illinois
$6.2 billion for the Weatherization Assistance Program
$3.5 billion for energy-efficiency and conservation block grants
$3.4 billion for the State Energy Program
$200 million for state and local electric-transport projects
$300 million for energy-efficient-appliance rebate programs
$400 million for hybrid cars for state and local governments
$1 billion for the manufacturing of advanced batteries
$1.5 billion for green-technology loan guarantees
$8 billion for innovative-technology loan-guarantee program
$2.4 billion for carbon-capture demonstration projects
$4.5 billion for electricity grid
$79 billion for State Fiscal Stabilization Fund

Do we really need a $87 Million polar ice breaker? How is that going to stimulate the economy? I thought we were having global warming and the polar ice caps are melting. Is this just scare tactics or what?
FU – How is this a false list? This was posted on a web site by one of our press reporters. I cut and pasted.