Convenience and Consumer Awareness to Drive Frozen Fruits and Vegetables Market, According to New Report by Global Industry Analysts, Inc.
San Jose, California (PRWEB) February 22, 2012
Follow us on LinkedIn – The global market for frozen foods has managed to overcome recessionary woes driven by growing demand for convenient and faster-to-prepare foods, as consumers during such times exhibit reluctance to eat out and prefer eating at home. Moreover with the inflationary food prices eating into their pockets, consumers are increasingly shifting towards frozen food as a viable alternative to fresh and chilled products. Frozen fruit and vegetables segment, which was previously regarded as “dated” and “unhealthy”, showed robust growth in the wake of the recession. Producers’ campaigns towards re-educating consumers over the benefits and quality of the frozen products and publicizing the additional advantages with frozen foods such as presence of original nutritional values led to significant rise in uptake of the frozen fruits and vegetables. The frozen fruit and vegetables market stands to gain from the fast-paced modern lifestyle that has led consumers to look for easy and hygienic products that eliminate the conventional hassles of cleaning and chopping fresh fruits and vegetables thereby by evading the all important time-constraints of traditional cooking. Further, the advent of innovative products and packaging is also contributing to increased consumption of a wide variety of frozen foods.
As stated by the new market research report on Frozen Fruits and Vegetables, the US represents the largest regional market, while Asia, Latin America and Russia offer huge potential for future growth, given the relatively late adoption of frozen foods, and lower market penetration of such products in the regions. New markets such as China are rapidly growing, thereby extending fresh avenues for the world frozen food sector. The market for frozen foods in Europe is experiencing a mixed bag of growth with Germany, and Scandinavia reporting below average growth arising due to market saturation. However, other European countries such as France and Portugal are witnessing relatively faster growth. Among the frozen vegetables, frozen potatoes continue to experience strong demand owing to rapid expansion of fast food restaurants. The US, Canada, Netherlands and Belgium are the leading producers of frozen potatoes. Asia, South America, Eastern Europe, and Southern Europe offer lucrative prospects for frozen potatoes, with huge untapped market potential.
The key to effective utilization of long-term investments in frozen fruits and vegetables lies in the accuracy of marketing and branding mantras adopted to bring the acquired niche brands into the mainstream market. In an increasingly dynamic and health intense food market, innovation stands as a key deciding factor for corporate success. Driving innovation under the current market conditions is not just insight but foresight. Major players profiled in the report include Ardo Group, Birds Eye Foods Inc., Bonduelle Group, ConAgra Foods Inc., Findus Sverige AB, Gelagri Bretagne SA, Green Giant, H.J. Heinz Company, McCain Foods Limited, Merko Gida Sanayi ve Ticaret A.S., NG Fung Hong Limited, PinguinLutosa NV, and Simplot Food Group.
The research report titled “Frozen Fruits and Vegetables: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a strategic review of industry, key market trends, recent product launches, strategic corporate initiatives, and profiles of key market participants. The report provides annual sales estimates and projections for the years 2009 through 2017, and 2003 to 2008 by the following geographic markets – US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Key segments analyzed include Frozen Fruits and Frozen Vegetables.
For more details about this comprehensive market research report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world’s largest and reputed market research firms.
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