Utility Solar Employment May Grow by More than 20 Percent
Los Angeles (Vocus) October 13, 2010
New study is the first comprehensive census of solar labor market conditions.
Employment in some utility solar job categories could grow by more than 20 percent.
Data could give utilities new empirical evidence to support economic development discussions with regulators.
The Solar Electric Power Association (SEPA) today hailed the release of a first-of-a-kind report that shows empirical evidence for the potential for job creation by utilities integrating solar power onto their electric grids. The National Solar Jobs Census 2010, conducted by The Solar Foundation and Green LMI with technical guidance from Cornell University, is the first comprehensive study of solar labor market conditions.
“This report sends a clear message to utilities and solar companies alike,” said SEPA President and CEO, Julia Hamm. “Solar power will be critically important to utilities interested in creating jobs and supporting their local economies.
“With the current economic environment in the U.S. and the need for job creation across the country, now is clearly the time for utilities and solar companies to work together in order to realize the potential employment growth illuminated by this report.”
The solar jobs census breaks new ground in the way solar industry employment is measured and tracked.
“Previously, economic development analysts used I/O multipliers applied to gross revenue investment, which suggested job losses at utilities,” said SEPA Technical Director, Christy Herig. “We’ve known the utility solar market has emerged in the US, but multiplier development requires years of regional and interindustry relationships. An empirical, census measure clearly defines job types, and industry sectors.”
Herig noted that the data in the study could help utilities answer difficult questions from state regulators regarding economic development from investments in solar power.
“Utilities proposing profitable solar business models to their regulators now have empirical data to justify their economic development claims,” said Herig. “That development is critical to offsetting the initial capital investments that may be higher for solar power than more traditional sources of generation.”
That economic development could, in turn, lead to new local industrial capacity and new sources of revenue for utilities that integrate solar power into their grids. The solar jobs census presents a clear picture of the economic growth and job creation that could be spurred by solar power in coming years.
The census measured solar labor market conditions across all related industries, but the potential for growth in the utility sector is particularly dramatic.
Specifically, the census responses for 24-month occupational expectations (the employment in certain job categories during the next two years) show that utilities expect the following:
18 – 29 percent growth in solar utility procurement
12 – 14 percent growth in solar utility customer management
16 – 41 percent growth in solar utility planners
20 – 47 percent growth in solar utility support staff
The Solar Foundation’s National Solar Jobs Census 2010 was sponsored in-part by SEPA and the Solar Energy Industries Association (SEIA). The full report will be available on SEPA’s website at http://www.solarelectricpower.org/resources/reports.aspx and at http://www.thesolarfoundation.org.
The Solar Electric Power Association (SEPA) is an educational non-profit organization dedicated to helping utilities integrate solar power into their energy portfolios. With more than 700 utility and solar industry members, SEPA provides unbiased utility solar market intelligence, up-to-date information about technologies and business models, and peer-to-peer interaction. From hosting national events to one-on-one counseling, SEPA helps utilities make smart solar decisions. For more information, visit http://www.solarelectricpower.org.
National and EU governments are now showing the level of commitment to the green energy sector that would encourage the development and marketing of green retail energy tariffs. There is scope for suppliers to boost their green energy sales by filling a growing gap in the marketplace as green regulations increasingly take hold.
*Ten years of renewable power generation data for the USA, Europe, East / Southeast Asia, Oceania and South Asia.
*A detailed review of European consumer perceptions about climate change and the way in which these could be leveraged by utilities.
*A review of some of the significant efforts in green tariff marketing: in the United States, the United Kingdom, the Netherlands and Australia.
*A review of some of the world’s most pioneering green programs and how best practices can help offset current market structure limitations.
Legislation and green awareness have spurred the generation of renewable power, led by EU Member States. Governments play a crucial role in making green energy economically viable, by stimulating the supply side, yet the green B2C market remains very much a marginal part of the power industry and has achieved a fraction of its true potential.
Green tariffs will remain peripheral where suppliers only market them at a premium. Residential customers need reassurances that they are actually buying real green power. Excessively pushing the environmental angle may breed customer cynicism and be counterproductive. Pioneers of green programs have learned to stay clear of these pitfalls.
Green energy is subject to the economic needs of stakeholders and their wider regulatory constraints, yet the growing issue of climate change now provides suppliers with opportunities in selling green energy. For now, utilities can overcome market structure limitations by deploying best practices that centre on price, product and promotion.
Reasons to Purchase
*Determine how utilities can lobby governments and amend their own internal product management operations to sustainably boost green B2C sales.
*Determine what consumers are willing to do to fight climate change, what products and services they are likely to take up and at what additional cost.
*Understand how and why certain providers and countries are fairing much better than others in their efforts to market green energy.
Table of Contents :
DATAMONITOR VIEW 1 CATALYST 1 SUMMARY 1 METHODOLGY 1 SOURCES 2 ANALYSIS 3 Environmental issues are taking centre stage across world energy markets 3 To date, the global market for green energy tariffs has been driven by three main factors 3 Interest in protecting the world’s environment has increased dramatically, presenting new opportunities for B2C green tariffs 4 The emergence of green retail tariffs is a response to the liberalization of electricity and gas markets worldwide 5 The Kyoto Protocol instigated a political movement that drove the uptake of large-scale renewable power worldwide 6 Renewable energy directives worldwide have sparked the adaptation of numerous legal frameworks (1/2) 7 Renewable energy directives worldwide have since sparked the adaptation of numerous legal frameworks (2/2) 8 Legislation and green awareness have spurred the strong uptake of renewable power on the supply side, led by EU Member States 9 Globally, key renewable energy indicators have shown dramatic gains over the past three years – a trend which is likely to continue 10 Consumers will change their habits provided utilities offer them the means and incentives to do so 11 More than half of Europeans feel informed about climate change 11 Europeans deem climate change to be a very serious issue and one of the most serious problems facing the world 12 Climate change is perceived as a serious problem, but one which European citizens are willing to address 13 A significant proportion of Europeans citizens are willing to pay more for green energy 14 Green tariffs linked to the reduction of energy consumption in the home demonstrate great comparative potential 15 Genuine concern about climate change does not always result in remedial actions with tangible green benefits 16 Where electricity prices are much higher than the EU average, citizens are less willing to pay for green energy 17 Europeans citizens believe that the different stakeholders aren’t doing enough to fight climate change 18 Green tariffs could help meet the expectations that citizens have of corporations and industry 19 A review of countries involved in green tariff marketing suggests lessons are to be learned in the US 20 In the US’ partly deregulated electricity market, three types of green power retail offerings coexist 20 Despite the economic downturn, US utilities significantly expanded green power sales at a national level 21 Utility green energy sales in the US continue to make up an increasing part of total retail electricity sales 22 More US consumers are making clean power choices than ever before 23 The success of US green tariffs is attributed to persistent and creative marketing strategies and a falling premium 24 US green power markets will continue growing but state RPS requirements threaten to alter market dynamics 25 In the UK, the disjuncture between green wholesale and green supply is caused by the Renewables Obligation 26 In the UK, the disjuncture between green wholesale and green supply is caused by the Renewables Obligation 26 Of the five types of ‘green’ tariffs offered by suppliers in the UK in 2008, some were much ‘greener’ than others 27 Of the five types of ‘green’ tariffs offered by suppliers in the UK in 2008, some were much ‘greener’ than others 28 In 2008, most ‘green’ energy tariffs suffered from a lack of transparency and clarity. 29 In September 2009, there are less green source and green fund tariffs than at the same time in 2008 30 In the UK, there is still no impartial green tariffs accreditation or audit scheme to substantiate supplier’s claims 30 In Germany, green energy tariffs are actively being promoted as an alternative and way of curbing unpopular nuclear and coal power 31 Green tariffs are mainstream in the Netherlands but incoming EU legislation could unsettle high rates of take-up 32 The success of Australia’s green tariff program hinges on liberalized energy markets and a strong accreditation program 34 Pioneering green retail programs highlight the elements central to any successful green tariff strategy 35 Palo Alto has created one of the most effective and successfully marketed green power programs in the US (1/2) 35 Palo Alto has created one of the most effective and successfully marketed green power programs in the US (2/2) 35 Ecotricity has positioned itself as a semi-green, sustainable, non-premium, small and credible energy company 36 Green Energy UK differentiated itself by only supplying ‘deep green’ or ‘pale green’ electricity 37 Good energy’s has positioned itself as the UK’s greenest and only 100% true ‘deep’ green energy supplier 38 British Gas offers two 100% green tariffs: Future Energy and Zero Carbon, both at a price premium 39 Bounce Energy offer fixed rate for their 100% renewable energy and a modern and rewarding marketing program 40 The deployment of best practices can offset many of the B2C renewable energy market structure limitations 41 Regional, national, and international policies drive the market for green energy, mainly from the supply-side 41 Green energy is subject to the economic needs of stakeholders and their wider regulatory constraints 42 Green energy providers are increasingly scrutinized and held to account by their customers and industry 43 Utilities must create new ‘low hanging fruit’ by driving the adoption of renewable energy, by partnership 43 Beyond government legislation, best practices in green tariff marketing centre on price, product and promotion 45 The successful sale of utility green energy tariffs must focus on five key elements of strategy 45 The burden is on utilities to lobby governments and amend their own internal product management operations 47 APPENDIX 48 Footnotes 48 Graphs of US green pricing program renewable energy sales and US price premium charged for new renewable power – footnotes: 48 Graph of US green pricing program renewable energy sales 48 Graph of US green power sales as a percentage of total retail sales 48 Graph of US customer participation rate 49 Graph of US price premium charged for new renewable power 49 Ask the analyst 50 Datamonitor consulting 50 Disclaimer 50
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Learn more about David Gottfried here: www.ecospeakers.com Excerpts from a keynote address at Stanford University by David Gottfried, founder and first staff president of the US Green Building Council (USGBC), the leading green building organization in the world. In this segment, Gottfried talks about how green principles are being linked to the bottom line. He discusses how sustainability is positively affecting the building industry and real estate investment, with the potential for greening on a major scale. Gottfried has more than two decades of multidisciplinary experience as a real estate developer, construction manager, and sustainable development management consultant. As the President of Regenerative Ventures, he has consulted for both government and business. Public sector clients have included the State of California, the cities of San Diego and Santa Monica, and the US Navy. Business clients have included Starbucks, Williams-Sonoma, DreamWorks, Genentech, San Diego Gas & Electric, Yahoo, Johnson Controls, and Skidmore, Owings & Merrill Architects. More green building, materials, and design related speakers here: www.ecospeakers.com
Developing nations throughout the world are upping their efforts to maintain or better health and safety amongst their population. Countries like India first started by educating its people about safe sex, and the use of condoms, which is a topic of great shame in the country. The topic of sex is rarely brought up since the culture is strictly resistant to it. As developing nations are working to better their economies, it was obvious that to save money, they had to put more focus on preventative healthcare. Profit margins set forth by major medical device and pharmaceutical companies make this very difficult for developing nations to provide their citizens the best medical practices and products at affordable prices to their locals.
The old pulse oximters of the medical world were bulky and very pricy, which only left them accessible to the large clients and not most end users. A patient was dependent on his or her doctor or clinic to get a simple oxygen reading, but if they wanted to check their blood pressure a local pharmacy offered cost effective devices. Another problem with these old style oximeters was their size. Developing nations do not always have stabilized hospitals with set locations; therefore, portability is key to any in these types of countries.
Recent breakthroughs in technology in the computer industry have led way to advances in other industries as well. The medical industry is no stranger to this association. As computer processor chips got smaller and faster, so did pulse oximeters. A pulse oximeter is now available in a new fingertip size, which is very portable and can easily be put in the pocket or purse. These oximeters run on standard AA batteries, which are easily accessible throughout the World. Prices for these new pulse oximeters are under 0, which make them very accessible to developing nations, and to third world nations as well.
For high quality, low-cost pulse oximeter models, please visit us at http://www.PulseOximetersPlus.com.
Monday September 13 As the global population expands from 6 billion to 9 billion over the next 40 years, sustainability will become both a societal and business imperative in the 21st century. How will the sustainability imperative transform companies, industries and countries? Speakers * Hari S. Bhartia, Co-Chairman and Managing Director, Jubilant Bhartia Group, India; President, Confederation of Indian Industry (CII);Mentor of the Annual Meeting of the New Champions 2010 * Bernardo Gradin, Chief Executive Officer, Braskem, Brazil * Caio Koch-Weser, Vice-Chairman, Deutsche Bank Group, Deutsche Bank, United Kingdom; Global Agenda Council on Climate Change * James E. Rogers, Chairman, President and Chief Executive Officer, Duke Energy Corporation, USA; Mentor of the Annual Meeting of the New Champions 2010; Global Agenda Council on the Role of Business * Shi Zhengrong, Chairman and Chief Executive Officer, Suntech Power, People’s Republic of China Chaired by * Nik Gowing, Main Presenter, BBC World News, United Kingdom
The White House Office of National Aids Policy holds a forum with representatives of the Latino Community. September 23, 2010. Video Rating: 3 / 5
“Is There an Ecological Unconscious?” written by Daniel B. Smith was published on New York Times (nytimes.com) on January 27, 2010.
Obviously, the answer to the title is YES!
It is a human instinct (unconscious?our ancestors successful experiences saved on DNA) to find the safe ecological conditions where mankind can propagate offspring or keep DNA alive; If not so, mankind can not survive. (Re #1)
Everybody wants happiness, but not many people ask why. Even less people think that there are two kinds of happiness: valid and invalid ones.
The problem is that there prevails so much invalid happiness that causes serious trouble of ecological unconscious today. Still, few people think this can be solved via simply thinking by means of our very common sense as stated below. (Re #1-3)
Home sick is that one left his or her home and located in a new place, where the new conditions make him or her very difficult to cope with, and hence cause his or her mind perturbed in a very unsafe state and eagerly want to be back to home.
Common sense tells us that human mind or soul is the computation results of instinct and pre-instinct data, which control all the physiological as well as psychological functions of human. (Re #1)
The “solastalgia” (G. Albrecht) should fall in the same kind of enlarged sense of home-sick, as if the feeling of their living environment is to be lost and being nowhere to survive.
Culprit of Home-Sick
It is right that “We must look at the reasons people are not acting in order to understand how to get people to act.” (J. Swim). Obviously, to get people to act is to let them understand the foolishness of pursuing invalid happiness first, and then be at the optimal point of happiness. (Re #2)
Biophilia (E. O. Wilson) is naturally true if one believes that the human instinct of valid happiness is the momentarily feeling of things a step better for keeping DNA alive.
Biophillia is the very origin of human aesthetics. That is why people like babies, children, flowers, and nature with plants and animals. For the same reason, even astronauts do not like stay on the lifeless moon.
Everybody has to be biophillic; otherwise he or she will be in a circumstance where he or she can not survive. (Re #1)
Ecopsychology (O. Doherty) must be based on this, too.
Ecotherapy is apparently effective if it is believed that human soul is the computation results of human instinct data, which are constantly polling of the environment conditions for safety, etc. with ultra high accuracy and precision. (Re #1)
If human soul finds an unsafe factor present, the brain will constantly focus on this factor and try its best to make it safe. Thus, there must be some other physiological and psychological functions that the brain can not pay enough attention as usual.
Hence, the ecotherapy works.
Obviously, the success of psychologically rewilding (P. Kan) should be based on a process of removing of invalid happiness rather than anything else. That is, maintain all the happiness valid close to or up to the 10,000-years-ago norm. (Re #1)
Apparently, the best and easiest way to Soliphilia (G. Albrecht) is to diminish or eliminate foolish invalid happiness. (Re #2)
There is an ecological instinct, which constantly polls the safety data of environment. Today’s ecologically unsafe problem is caused by pursuing the invalid happiness too much. (Re #1-5)
References: #1. W. Ying, articlesbasee.com, “Happy Life, Instincts, Wisdom, and Human Computer System.” #2. ibid, “Valid Happiness, Instinct and Wisdom.” #3. ibid, ” Competing Instinct-Blindly or Instinct-Wisely?” #4. ibid, “Happy Life, Depression and Suicide Are Managed by Instinct plus Wisdom.” 5. ibid, “Greed and Reprogram Instinct: On Robert J. Samuelson’s “the Perils of Prosperity.””
Copyright 2010 all rights reserved.
W. Ying, a research chemist retired for 25 years who has his life half-and-half in poor rural areas and in luxurious big cities, is the writer of the 700 blog posts and 2 books about 10,000-years-ago norm for life. These posts are application examples (mostly in bilingugal Chinese-English) for the first book “Eat, Drink, Wear, Dwell etc.: An Easy Rule for Happy Health” (in Chinese). The second book “Is Your Happiness Valid?” is about the foolishness of invalid happiness. Welcome to contact him at http://blog.sina.com.cn/happywellness.
Question by toxic: why has sustainable development become important in international environmental policies?
Answer by haggismoffat achieving sustainable growth means your country will have people becoming better off and future generations also becoming better off.
As opposed to old style growth where a country could exploit natural resources now for growth but then they would not be available to future generations
Jerry Yudelson, principal at Yudelson Associates, a leading green building consulting firm, announced the release of his new book, “Green Building A to Z: Understanding the Language of Green Building “, from New Society Publishers, Gabriola Island, BC, Canada.
“There are thousands of people involved now with green building projects,” Yudelson said, “but most people don’t have the breadth of expertise to know every term used by professional architects and engineers.” Yudelson, who authored this easy-to-read, 220-page reference explains, “I wrote this book for the great majority of people who want to understand green building terminology but don’t have the time to become experts in the field.”
With brief, one-page entertaining definitions of 108 green building terms, from ‘bioswales’ and ‘green roofs’ to ‘photovoltaics’ and ‘water-free urinals’, “Green Building A to Z: Understanding the Language of Green Building” is a concise reference to everything green. Written earlier this year, the book even predicts such developments as biodiesel fuel made from chicken fat instead of french-fry oil! Readers will also learn how low-flush toilets are tested and rated, as well as the Zen approach to green building design.
Kevin Hydes, Chair of the World Green Building Council and former Chair of the U.S. Green Building Council, provided the Foreword. Hydes writes, “This book is a valuable resource for those who want to know more about the full range of issues tackled by the green building movement…Written in simple language, easily accessible to the non-specialist, and backed up by data and common sense, this book allows us to shift to greening our cities and communities from just designing one building at a time.”
Yudelson points out that each person can play a role in green building development, whether as a public official, teacher, developer, contractor, product supplier, building occupant or just interested citizen. The topics in the book are organized alphabetically for easy reference. A resource section introduces the interested readers to a number of books, periodicals, web sites and other sources for further education.
“Green Building A to Z: Understanding the Language of Green Building” is available from the publisher, www.newsociety.com , and from book retailers and online bookstores. A pre-publication discount order form, good until September 30, 2007, is available at Yudelson’s web site at this URL: http://www.greenbuildconsult.com/site/info/green-building-a-to-z/.
About Jerry Yudelson
Jerry Yudelson is a leading green building consultant and national authority on green buildings and corporate sustainability, with four books on green buildings and more than three dozen magazine and newsletter articles to his credit during the past three years.. He is also the senior editor of the web site, www.igreenbuild.com , where he writes a monthly column. Mr. Yudelson is a former Board Member of the U.S. Green Building Council, a national nonprofit with some 10,000 corporate, agency and institutional members. He has trained more than 3,000 people in the LEED green building assessment framework since 2001, and he served on two national committees developing the next generation of green building standards.
About the Green Building Consulting firm, Yudelson Associates
Yudelson Associates, Tucson, AZ (www.greenbuildconsult.com), is a green building consulting company dedicated to “growing the business of green building” and facilitating sustainability initiatives in higher education and the corporate world. Yudelson Associates offers project-specific green building consulting services, green building marketing consulting, workshops, keynote speaking, and corporate or institutional sustainability planning.
The Hindu Business Line : Lavasa, Jindal Steel get show-cause notices for green norm violations
The Environment Ministry has issued show-cause notices to Lavasa Corporation and Jindal Steel and Power Ltd (JSPL) on Friday for flouting green norms in their projects. Read more on The Hindu
Inquiry to hear village green bid for airport
A PUBLIC inquiry is set to determine the fate of a village community’s bid to protect a former airfield outside Weston from planned development. Read more on Weston Mercury
Green Investment Bank to be set up by UK Government
The UK government has promised to set up a green investment bank. But as it was a Labour idea originally, will it ever happen? The government recently backtracked on a firm promise to set up the Post Office Bank, another Labour idea. Read more on EARTHtimes.org
The much-anticipated EVO South opens this Sunday, September 21, just steps from the Staples Center and LA Live. It is the first and only truly luxury eco-friendly high-rise in Los Angeles.
To celebrate the triumph of The South Group’s ambitious LEED Certification, Creative Director Carlos Alberto Gutierrez of CRATE will unveil his studio model featuring a limited edition interior design concept created exclusively for EVO South residents. The entire “EVOLution” collection is offered as a turnkey furnishings package and represents ultimate convenience for homebuyers.
Conceived as an environmentally responsible urban retreat, the “EVOLution” studio model at EVO South No.913 is a blueprint for stylish, globally conscious living. Featuring a soothing neutral palette of organic materials, inspired textures and polished details, this sophisticated space demonstrates that high style and sustainability can coexist in luxurious harmony. Stand-out details of the “EVOLution” furnishings package include a hand-crafted Moroccan tea table from recycled tires, salvage wood cocktail tables, bamboo luxury linens and reclaimed cowhide upholstery.
Carlos Alberto Style Lab was selected by EVO South to create the furnished studio to emphasize low-impact luxury. The Model Preview Event at EVO South marks the US debut of the Los Angeles-based design firm’s CRATE by CA turnkey furnishings program, which is already widely available throughout luxury resort markets in Puerto Vallarta, Mexico.
The EVO South Model Preview Event is scheduled for Sunday, September 21st. The building unveiling, tour and champagne reception runs from 12pm to 4pm. Downtown’s only new high-rise community will feature its public Grand Opening on Sunday, 5 October. RSVP for both events at http://www.evo-south.com/
CRATE by Carlos Alberto turnkey furnishings solutions provide the ultimate one-stop convenience in interior design. Our highly customizable packages include furniture, artful accessories, bed and bath luxuries and tabletop essentials. Experience our curated approach to effortless living and complimentary White Glove Installation. To learn more, link to http://www.CRATEbyCa.com
Will four-year plan help business?
ANALYSIS:Report proposes drastic measures, but it does nothing to tackle banks or shortage of credit, writes LAURA SLATTERY Read more on The Irish Times
Snyder to curtail movie subsidies
Michigan, other states troubled by loss of revenue, job creation claims Read more on Macomb Daily
Slugger Cowen in no mood for early exit
DÁIL SKETCH:TAOISEACH BRIAN Cowen’s future employment prospects in these bleak economics times were raised in the Dáil yesterday, writes MICHAEL O’REGAN Read more on The Irish Times