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Destiny, Florida, America?s First Eco-Sustainable City, Announces Launch Of New Website


DESTINY, FLORIDA (MAY 18, 2009) – Destiny, Florida, America’s first eco-sustainable city, today announced the relaunch of its website, www.destinyflorida.com, to better reflect its commitment to economic stability and environmental preservation.

As detailed on the new website, Destiny, Florida will be a forward-thinking community operating with minimal impact on the environment, and a hub where the latest clean technology innovations will emerge.

“We are very excited about the launch of the new corporate website, which emphasizes our position as the largest planned environmental development in the United States,” stated Randy Johnson, COO of Destiny.

Visitors to the new website (www.destinyflorida.com) will be able to learn more about the city’s ongoing development and initiatives, including its planned Alternative Energy Industrial Park, which is designed to attract businesses seeking to develop and manufacture new, clean technologies; the Sustainable Energy Farm, where alternative fuel crops such as jatropha, camelina and arundo donax are being studied for future fuel sources; and The Honey Bee Farm at Destiny.

The new Destiny website provides a complete list of team members including international engineering firm Arup, along with new environmental videos, links to other leading green websites, and a section where companies can register to receive more information.

A “Site Selection” page enables companies from around the globe to learn about moving or expanding their operations to Destiny, and includes an in-depth questionnaire designed to assist companies wishing to investigate Destiny as a potential location.  A “Living at Destiny” page allows potential residents to sign up and receive the latest news on Destiny via email, and a quarterly newsletter will be added shortly.

Viewers can also read about Founder Anthony V. Pugliese, III’s commitment to smart growth planning projects and conservation of the environment, as well as a message from Sir Peter R. Head, Director of Arup, explaining the global importance of Destiny as a new model city.

About Destiny
Destiny, Florida spans 64 square miles, or 41,300-acres, and includes more than 25,000 acres of preserved, open space in southern Osceola County.  Less than one hour from Orlando, the city is strategically located at one of Central Florida’s main intersections; consisting of the Florida Turnpike, U.S. Route 441 and State Road 60.  Destiny will provide a variety of industries with a new regional commerce hub located within a day’s drive of 30 million consumers.  As the future home to scientists, engineers, clean-tech innovators and university research centers, Destiny will be a well-balanced mix of new technology, educational excellence, longevity-based lifestyles, and social and cultural centers.  The city plans to feature NextGEN aviation, a multi-modal transportation system and a master plan for sustainability by ARUP.  Destiny is situated within Florida’s Clean Tech Corridor, the seventh largest mega-region in the United States.  For more information, please visit www.destinyflorida.com or call 1-888-2DESTINY.

Achieving Sustainable Development Through Industrial Ecology




During the last ten years, concepts such as sustainable development, industrial ecology and environmental management have been more frequently used by industry, the world of academia, the media, public administration and the NGOs. The amount of such “buzzwords” indicates that there is an increased focus on environmental issues.

Sustainable development means integrating social, economic and environmental objectives  of the society in order to maximize the well being of the present without compromising the ability of the future generations to meet their needs. Recognition is now widespread that industrial activity plays an essential role in a sustainable society. The rapidly-growing new field of industrial ecology (IE) offers methods that can assist corporations and organizations in sustainable operations and serving as agents of change. Industrial ecologists have even referred to their field as “the science of sustainability”. In brief, industrial ecology might be defined as the study of interactions between industries and their environment. IE studies technological and managerial approaches for reconfiguring industrial activities to conserve natural resources and reduce pollution.



Sustainable development is the environmental catchphrase of the 1990s, and the most universally quoted definition is that produced in 1987 by the World Commission on Environment and Development (WCED), otherwise known as the Brundtland Commission: “Economic and social development that meets the needs of the current generation without undermining the ability of future generations to meet their own needs”.

Following the publication of the Brundtland report, there was a rapid escalation of alternative definitions of sustainable development and lists are given by several authors (e.g. Pezzey 1989, Pearce et al. 1990, and Rees 1989).

 “Rather than focusing on economic growth in isolation, sustainable development requires the integration of the social, economic and environmental dimensions in corporate and public decision-making, within a governance framework that ensures full participation and accountability” (IIED 1999)

It is now widely agreed that there are three pillars to sustainable development:

? Economy (Profit): The creation of wealth and livelihoods;

? Society (People): The elimination of poverty and improvement of quality of life;

? Environment (Planet): The enhancement of natural resources for future generations.

Traditionally, societies have attempted to set social, economic and environmental goals, but often in isolation from one another. Decision-makers are now becoming aware that environmental goals can only be achieved by integrating them into mainstream social and economic policy-making. Thus, sustainable development will entail integration of these three objectives where possible, and making hard choices and negotiating trade-offs between objectives where integration is not possible. Businesses and government are the two most influential institutions in the effort to attain Sustainable Development. Of the many incentives businesses have to improve their environmental performance, the most compelling is profits. Industrial Ecology helps businesses to view their activities from a new perspective, one that allows an organization to see the financial and strategic benefits of the market’s environmental dimensions.



The concept of industrial ecology builds on the biological concept of ecology, which is “the branch of biology dealing with the relations of organisms to one another and to their physical surroundings.” Rather than examining an individual organism, ecology looks at the systems within which organisms live and of which they are a part.  Individual organisms consume resources and leave wastes behind.  When viewed on a large enough scale in space and time, however, organisms tend to live within natural ecosystems where resources are not depleted and wastes do not accumulate because there are cyclical processes in place that make use of all “wastes” as resource inputs for other organisms.

            Industrial ecology seeks to move our industrial and economic systems toward a similar relationship with Earth’s natural systems.  Earth’s resources are not infinite, so the pattern of industrial development that we have followed over the past two centuries, or so, cannot continue indefinitely, especially in the face of the rapid expansion of population and economic activity that the world has seen in the past fifty years.  IE seeks to discover how industrial processes can become part of an essentially closed cycle of resource use and reuse in concert with the natural environmental systems in which we live. To do this, IE looks beyond individual industrial processes to examine the interactions of industrial activities with the environment through a systems perspective. 

3.1 Defining Industrial Ecology

There is still no single definition of industrial ecology that is generally accepted. However, most definitions comprise similar attributes with different emphases. One of the publications most often referred to defines industrial ecology as follows:

“Industrial ecology is the means by which humanity can deliberately and rationally approach and maintain a desirable carrying capacity, given continued economic, cultural and technological evolution. The concept requires that an industrial system be viewed not in isolation from its surrounding systems, but in concert with them. It is a systems view in which one seeks to optimize the total materials cycle from virgin material, to finished material, to component, to product, to obsolete product, and to ultimate disposal. Factors to be optimized include resources, energy, and capital.” (Graedel and Allenby, 1995, p. 9)These attributes include the following:

• A systems view of the interactions between industrial and ecological systems

• The study of material and energy flows and transformations

• A multidisciplinary approach

• An orientation toward the future

• A change from linear (open) processes to cyclical (closed) processes, so the waste from   one industry is used as an input for another

• An effort to reduce the industrial systems’ environmental impacts on ecological systems

• An emphasis on harmoniously integrating industrial activity into ecological systems



There are certain key elements around which the concept of industrial ecology revolve. They have been discussed below.

4.1 Systems and lifecycle approach

A systems approach is a measure for examining the issues raised by industrial ecology. First, it means analyzing the entire defined system as an entity, including results and consequences. It is not the value of each individual that creates the total value in an ecosystem, rather it is the interaction going on in nature which creates the value (Kushi 1997). In an industrial ecology perspective, it is thus necessary to improve the meshing of various actors to attain an optimum result. Central to the systems approach is the inherent recognition of the interrelationship between the industrial and natural systems. Second, a systems approach means that the needs and interests of the actors in the system must be considered. The transition from end-of-pipe solutions to preventive approaches is an example of this. In this way we avoid focusing on (problem) symptoms, rather focusing on the problem core, the cause, and it’s driving forces.


4.2 Materials and Energy flows and transformation

A primary concept of industrial ecology is the study of material and energy flows and their transformation into products, byproducts, and wastes throughout industrial systems.

One strategy of industrial ecology is to lessen the amount of waste material and waste energy that is produced impacting ecological systems adversely. Recycling efforts could be intensified or other uses found for the scrap to decrease this waste. Efforts to utilize waste as a material input or energy source for some other entity within the industrial system can potentially improve the overall efficiency of the industrial system and reduce negative environmental impacts. Industrial ecology seeks to transform industrial activities into a more closed system by decreasing the dissipation or dispersal of materials from anthropogenic sources, in the form of pollutants or wastes, into natural systems. In the automobile example, it is useful to further trace what happens to these materials at the end of the products’ lives in order to mitigate possible adverse environmental impacts.


4.3Analogies to the natural systems

There are several useful analogies between industrial and natural ecosystems. (Allenby, 1992) The natural system has evolved over many millions of years from a linear (open) system to a cyclical (closed) system in which there is a dynamic equilibrium between organisms, plants, and the various biological, physical, and chemical processes in nature. Virtually nothing leaves the system, because wastes are used as substrates for other organisms. This natural system is characterized by high degrees of integration and interconnectedness.

Industrial ecology draws the analogy between industrial and natural systems and suggests that a goal is to stimulate the evolution of the industrial system so that it shares the same characteristics as described above concerning natural systems. The evolution of the industrial system from a linear system, where resources are consumed and damaging wastes are dissipated into the environment, to a more closed system, like that of ecological systems, is a central concept to industrial ecology.

A goal of industrial ecology would be to reach this dynamic equilibrium and high degree of interconnectedness and integration that exists in nature. There is a well-known eco-industrial park in Kalundborg, Denmark. It represents an attempt to model an industrial park after an ecological system.The companies in the park are highly integrated and utilize the waste products from one firm as an energy or raw material source for another.

4.4 Interdisciplinary approaches

Since industrial ecology is based on a holistic, systems view; it needs input and participation from many different disciplines. Furthermore, the complexity of most environmental problems requires expertise from a variety of fields — law, economics, business, public health, natural resources, ecology, engineering — to contribute to the development of industrial ecology and the resolution of environmental problems caused by industry. Along with the design and implementation of appropriate technologies, changes in public policy and law, as well as in individual behavior, will be necessary in order to rectify environmental impacts.

Industrial ecology means changing from considering environmental issues as merely local, company-specific, industrial and technological problems caused by industry itself and where solutions largely are end-of-pipe based. This requires interdisciplinary expertise. This is supported by Ehrenfeld (1995) who claims that the designing of sustainable social institutions and framing conditions is just as important as designing new products and processes.



What industrial ecology potentially offers is an organizing umbrella that can relate these individual activities to the industrial system as a whole. These strategies represent approaches that individual firms can take to reduce the environmental impacts of their activities.  The goal of industrial ecology is to reduce the overall, collective environmental impacts caused by the totality of elements within the industrial system

5.1 Pollution prevention: This is defined by the U.S. EPA as “the use of materials, processes, or practices that reduce or eliminate the creation of pollutants at the source.” Pollution prevention refers to specific actions by individual firms, rather than the collective activities of the industrial system (or the collective reduction of environmental impacts) as a whole (Freeman et al, 1992). In recent years, Pollution Prevention has slowly been gaining prominence among large and small corporations such as GMI in Dovel, Delaware; ICI Surfactants of New Castle, Delaware; Corning, Inc.; and Dow Chemical. Each of these companies has found that Pollution Prevention is a win-win concept — both for their business and for the environment. For the business Pollution Prevention is a means of reducing costs, increasing productivity and reducing waste. For the environment, a lower effluent discharge equates to a “greener” planet.

5.2 Waste minimization: This is defined by the U.S. EPA as “the reduction, to the extent feasible, of hazardous waste that is generated or subsequently treated, sorted, orientation disposed of.” (Freeman et al, 1992)

5.3 Source reduction: any practice that reduces the amount of any hazardous substance, pollutant or contaminant entering any waste stream or otherwise released into the environmental prior to recycling, treatment or disposal (Freeman et al, 1992)

5.4 Total quality environmental management (TQEM) is used to monitor, control, and improve a firm’s environmental performance within individual firms. Based on well established principles from Total Quality Management, TQEM integrates environmental considerations into all aspects of a firm’s decision-making, processes, operations, and products. All employees are responsible for implementing TQEM principles. It is a holistic approach, albeit at level of the individual firm. Many additional terms address strategies for sustainable development.

5.5 Cleaner production: Cleaner production a term coined by the United Nations Environment Programme (UNEP) in 1989 is widely used in Europe. UNEP defines Cleaner Production as the continuous application of an integrated preventive environmental strategy applied to processes, products, and services to increase overall efficiency and reduce risks to humans and the environment.

Production processes: conserving raw materials and energy, eliminating toxic raw materials, and reducing the quantity and toxicity of all emissions and wastes.
Products: reducing negative impacts along the life cycle of a product, from raw materials extraction to ultimate disposal.
Services: incorporating environmental concerns into designing and delivering services (Leo, 1998)

  This definition of CP incorporates both a broad goal and a wide variety of approaches, but is largely rooted in the examination of existing processes, products, and services with a view to reducing risks to humans and the environment.  Similarly, in addressing eco-efficiency CP generally starts with cost-effective environmental improvements from the perspective of the individual factory or industrial enterprise (Sybren & Crul, 1997).

5.6 Eco towns/ Eco industrial parks: The Eco-Town Project refers to those projects needed to build a resource circulating society “targeting finally for no-waste (zero-emission) through reutilizing the wastes of one industry as the raw materials of another industry”. The concept of eco-towns and eco-industrial parks has taken hold in Japan and China. The City of Kitakyushu has established the “Kitakyushu Eco-Town Plan”. Kawasaki Eco-Town has been conceived as the plan for the Kawasaki Coastal Industrial Area. This concept envisions that the industrial firms that will be located in the Kawasaki Coastal Industrial Area will minimize their operations’ impact on the environment and will jointly take the lead to achieve the common goal of creating a sustainable society in which industrial activities will be conducted in harmony with the environment. More specifically, Kawasaki Eco-Town is being planned as a community.

The most advanced concept is being developed by the Ebara Corporation around the Fujisawa Factory in Japan. This project involves industrial, commercial, educational, recreational and agricultural linkages with the goal of creating as close to a cyclical economic and ecological system as possible. Melbourne, a home to 3.4 m people is set to become the first industrial city an eco town by 2020 through comprehensive energy reduction and absorption of local emissions.

5.7 Green Chemistry: The term green chemistry is defined as the invention, design and application of chemical products and processes to reduce or to eliminate the use and generation of hazardous substances.  Development of new materials and energy sources to replace non-renewable and polluting substances is itself a part of chemistry and materials science. However, industrial ecology plays a role in evaluating the broader systems implications of proposed solutions like bio-fuels or genetically engineered organisms like industrial enzymes. Green chemistry, in contrast, does not rely on equipment, human activity, or circumstances of use but, instead, changes the intrinsic hazard properties of the chemical products and transformations. Consequently, green chemistry is not as vulnerable to failure, as are the traditional approaches to hazard control. The areas for the development of green chemistry have been identified as use of alternative feedstocks, use of innocuous reagents, employing natural processes, use of alternative solvents etc.,


This paper has highlighted the latest environmental concepts of sustainable development and industrial ecology and the role of industrial ecology as a potential umbrella for sustainable development. However as this is an emerging field much R&D needs to be done.




Allenby, Braden R. “Industrial Ecology: The Materials Scientist in an Environmentally Constrained World,” MRS Bulletin 17, no. 3 March, 1992: 46–51.
Ehrenfeld, J. R. 1997a. Industrial ecology: A framework for product and process design. Journal of Cleaner Production. 5 (1 – 2): 87-95.
Ehrenfeld, J.R. 1995. Industrial ecology: A strategic framework for product policy and other sustainable practices. In Green Goods, edited by E. Rydén and J Strahl. Kretsloppsdelegationens rapport 1995:5. Stockholm
Graedel, T. and Allenby,B. 1995. Industrial Ecology, Prentice Hall, Englewood Cliffs, NJ, USA
Harry Freeman, Teresa Harten, Johnny Springer, Paul Randall, Mary Ann Curran, and Kenneth Stone, “Industrial Pollution Prevention: A Critical Review,” Air and Waste (Journal of the Air and Waste Management Association) 42, no. 5 (May 1992): 619. Leo, Bass, ‘Reflections on Cleaner Production Terminology’. Industry and Environment, volume 21, no. 4: 28-29, UNEP, France, 1998.
Pearce, D. Barbier & Markandya, Sustainable Development: Economy and Development in the third world. Edward Elgar publications
Rees W. F, Defining sustainable development, CHS Research Bulletin, University of British Columbia, May, 1989.
Sybren De Hoo, and Marcel Crul, Cleaner Production in China: Design of An Effective Policy Package and Action Plan,(informal document), 1997.


Dr. Vijila Kennedy


RVS Institute of Management Studies & Research, Coimbatore

Bankers out there…are you still approving loans for small businesses and mortgages?

I am at a Small Business Development Center conference right now, and we just went reviewed business plans. Our reviews from the commercial bankers were done before the past three weeks, and we were wondering if the companies that got the green light on projects a month ago would still be likely to get the funding in todays situation if nothing has changed on the borrower’s end (still have a great business plan and 25% down and good personal credit.) Has there been any official policy changes in the past few weeks?


Carmelita Thompson & William Allan Kritsonis

PhD Program in Educational Leadership

PVAMU – the Texas A&M University System 




The Ways of Knowing Through the Realms of Meaning (Kritsonis, 2007) offers a pragmatic framework to strategic planning that will move educational organizations in innovative directions.  In developing a strategic plan, an educational organization must implement Dr. Kritsonis’ (2007) six fundamental patterns of meaning designated respectively as symbolics, empirics, esthetics, synnoetics, ethics, and synoptics.  Strategic planning is the process in which an educational organization determines its current status, envisions its long-term goals, makes projections for the future, and develops strategies to achieve those future aspirations.  Strategic planning must be flexible and practical and yet serve as a guide to implement programs to evaluate the educational organizations progress.  A strategic plan intertwining the six fundamental patterns of the Ways of Knowing Through the Realms of Meaning (Kritsonis, 2007) constructs innovative analytical and critical thinking that will improve and enhance the performance of educational organizations.



Purpose of the Article


            The purpose of this article is to discuss ways in which strategic planning implemented by utilizing the Ways of Knowing Through the Realms of Meaning (Kritsonis, 2007) creates a high performing educational organization.  Skilled strategic planning makes a current assessment of needs, develops the educational organization’s future thinking, builds commitment, and serves as the guiding document for the educational organization.  Effective strategic planning includes articulating the educational organization’s vision, mission, and values to set a course for future aspirations.


The First Realm:  Symbolics


The first realm of meaning is symbolics.  Dr. Kritsonis (2007) states that ordinary language such as gestures, rituals, and rhythmic patterns allow people to communicate on a personal level.  Effective leadership is the cornerstone of an educational environment.  Eaker and Gonzalez write about learning leaders.

They create systems and processes to engage collaborative teams of teachers in 1) clarifying the essential knowledge and skills students are to acquire for every course, grade level and unit of every instruction 2) developing frequent common assessments to monitor each student’s learning on a timely basis, and 3) implementing a school-wide plan of intervention to guarantee students receive additional time and support for learning as soon as they experience difficulty. (Eaker & Gonzalez, 2007, p. 6)

The leader’s ability to articulate the educational organization’s vision, mission, and values to propel the organization into its preferred future is essential.  A vision statement is a description upon which the organization aspires.  It emphasizes where the educational organization will be at a specific time in the future. The organizational mission  supports  the  vision and  it  describes the  purpose of  the  organization.  The

organizational values  state the organization’s  intentions and  the organization’s  core


priorities in the organization’s culture. 

Implementing the strategic plan requires the use of symbolics. The vision must be clearly communicated within the educational organization.  The vision needs to capture the present status of the educational organization, and serve to guide the direction of the organization. As a means of setting a central goal that the educational organization will aspire to reach, the vision helps to provide a focus for the mission of the organization.  The vision should resonate with every member of the educational organization. The educational organization must clearly communicate its expectations so that members are able to perform effectively.  The strategic planning is effective when it energizes and engages the educational organization. 


The Second Realm:  Empirics


The second realm of meaning is empirics.  Empirics encompass facts and discovering the truth.  Dr. Kritsonis says, “These sciences provide factual descriptions, generalizations, and theoretical formulations and explanations that are based upon observation and experimentation in the world of matter, life, mind, and society” (Kritsonis, 2007, p. 12).  According to Dr. Kritsonis (2007), science is concerned with matters of fact and facts refer to data of observation.  Educational data collection is vital for strategic planning in educational organizations.

Strategic planning, with an emphasis on empirics, provides an understanding of the design of the educational organization’s assessment of needs, finances, and it allows the organization to set specific data-driven priorities.  The educational organization is obligated to be data driven to aide accountability within the organization.  It is essential to the strategic planning of an educational organization to conduct a continuum of critical analysis of the system, policy formulation and appraisal, management and monitoring, and evaluation.  Gathering data and analysis of the current situation of the organization and the critical issues pertaining to the organization’s status and functioning is required in an educational organization. The  strategic planning process requires a multi-method approach in gathering comprehensive data. These multi-method approaches include standardized testing,  observation, surveys, interviews, document collection, and other formal and informal measures of organizational status. Findings and remedial options are formulated to provide policy orientations.  As the system is analyzed, future direction can be established.  Specific programs may be developed or resources may be mobilized based upon the information obtained through the data analysis.  A continuum of monitoring, review, and analysis takes places.  The learning leadership understands that the organization must continually change (Eaker & Gonzalez, 2007).  The more


data educational organizations collect, the more effectively the organization can improve.  Assessment is required to constantly improve the strategic planning and ensure the execution of the educational organization’s vision. 



The Third Realm:  Esthetics


Dr. Kritsonis says that health means wholeness which may be regarded as personal wholeness (2007).               

The educational organization needs to include the arts in its strategic plan.  It is imperative that educational organizations make meaningful connections across academic disciplines and everyday life.  The arts can reinforce skills that connect learning to the real world.  The additional positive effects of art education on student learning include attendance, communication, and critical thinking.  Art education also requires discipline and skill which carries over into the community.  A study conducted by Allen, Edmonson, and Fisher (2009) revealed art to benefit students’ verbal and linguistic skills.  Allen, Edmonson, and Fisher’s findings were,

The nature of fine arts classes was to help students better demonstrate ideas, feelings, and emotions through expressive use of their body and creative skills.  This training could be beneficial to students in the form of written expression

through TAKS writing and also help students in the reading portion of the TAKS. (Allen, Edmonson, & Fisher, 2009, p. 47)



The Fourth Realm:  Synnoetic


Dr. Kritsonis describes synnoetics as “…meanings in which a person has direct insight into other beings (or oneself) as concrete wholes existing in relation”  (Kritsonis, 2007, p. 393).   Synnoetics can easily


be ascribed to strategic planning.  It is imperative that an educational organization understand its present position to understand its future aspirations.  Critical analyses of the educational organization’s internal and external environments provide information to assess the organization’s current needs and needs for future planning.  The heart of strategic planning is flexibility and ongoing evaluation of both the strategic plan and the planning process to ensure the organization’s success.  Dr. Kritsonis clearly states, “A person is a being who both remembers and anticipates.  He is related not only to himself as present, but also as past and as future” (Kritsonis, 2007, p. 397).  This statement can be applied to the educational organization as well.  The educational organization must have knowledge of itself to provide the best educational opportunities today, tomorrow, and into the future.  The educational organization must gain a historical perspective to determine how previous perceptions influenced current initiatives.  The educational organization must also understand the external environment, the global market, to meet the needs of students and prepare them for global challenges.



The Fifth Realm:  Ethics


             The fifth realm is ethics.  According to Dr. Kritsonis, “The essence of ethical meanings, or of moral knowledge, is right deliberate action, that is, what a person out to voluntarily do” (2007, p. 443).  An educational organization must incorporate ethics in its strategic planning.  The educational organization must establish policies or codes of conduct.  Steven Bowman (2008) explains that the best way to describe ethics is by utilizing the following four words: rights, obligations, fairness and integrity. He goes on to say that these words have energies underlying them that seem to get at the basis of ethical considerations.

Ethical standards are important to ensure that the educational organization operates within the law and is viewed by the public as an ethical organization of learning.  Codes of ethics within educational organization are necessary for promoting ethical teaching practices.  The educational organizational must conduct a continuum of evaluation to promote ethical standards within the organization.  Ethics provide justification for the actions that occur within the organization.  Ethics provide the base upon which the vision, mission, and values are created. 

Some other important ethical codes that are addressed in educational organizations are honesty, integrity, and respect.  These beliefs are the very foundation of culture and civilization.  The educational organizations must encourage students to collaborate across disciplines and learn the viewpoints and contributions of others. This combination of depth in learning fosters critical thinking skills, creativity, integrity, responsibility, and ethics.



The Sixth Realm:  Synoptics


Synoptics is the sixth realm.  Dr. Kritsonis says this about synoptics, “This term comprises meanings having an integrative function, uniting meanings from all realms into a unified perspective that is, providing a “single vision” on “synopsis” of meanings” (2007, p. 483).  Dr. Kritsonis relates that history is concerned with the understanding of past events.   The historian must describe, order, and interpret events


(2007).  Understanding the past of the educational organization is a basic premise for strategic planning.  By reviewing the organization’s history, the strategic planning builds upon past accomplishments or failures to broaden the organization’s reach.  This type of planning builds a bold and aggressive educational organization to keep pace with social, economic, and demographic trends with proactive performance measures that gauge organizational success.

The educational organization’s strategic planning method should include a thorough analysis of the organization’s history and current situation.  The educational organization must review important milestones to determine their influences on the organization.  Effective strategic planning requires the educational organization to visualize the organization’s future status by looking back at its past history.  It is necessary for educational organizations to be committed to being more responsive to society.  Educational organizations are obligated to provide educational services required by present and future citizens to make the contributions needed to sustain society.  The educational organization will meet these obligations by properly utilizing resources provided by taxpayers. Although Miech is skeptical about strategic planning in education, he writes, “Strategic planning can also play an important public relations role in education. For example, strategic planning in education can help improve school-community relations by involving parents and community members in the formal strategic planning process” (Miech, 1995, section 8).  The strategic plan can bridge the gap between the schools and the community.  The strategic plan also includes the educational organizations commitment to providing access to a broad range of educational services.


Concluding Remarks

In conclusion, education is a focal point for American society today.  The No Child Left Behind Act of 2001, signed into law by President Bush in 2002, is a reauthorization of the Elementary  and  Secondary  Education  Act (Education Week, 2004).  The No Child Left Behind Act has expanded the federal government’s role in education.  This came about because of the wide concern about the state of education.  This legislation is expected to target every public school in America.  At the core of the No Child Left Behind Act are a number of provisions designed to ensure broad gains in student achievement and to hold states and schools more accountable for student progress (Education Week, 2004).

The need for effective strategic planning is critical for all educational organizations.  The constant challenges in education and pressures of student achievement will be guided by a well-developed strategic plan that serves as an integral part of day-to-day leadership and future aspirations in educational organizations.  Dr. Kritsonis’ Ways of Knowing Through the Realms of Meaning (2007) provides a pragmatic framework that connects strategic planning to the six realms of meaning.  The six realms provide the foundations for strategic planning that will be vision, mission, and value driven which will create a successful educational organization.  The strategic planning aligns the organization with the environment and explores perspectives and cultures from around the globe to achieve long-term stability.  Strategic planning is an ongoing process. Strategic planning in an educational organization will provide a framework to support high-quality, student-focused education.






(2009).  The value of fine arts education:  

A student-centered analysis.  National FORUM of Educational Administration and Supervision Journal, 25(3), 28-49.

Bowman, S.  (2008). Embedding ethics into strategic planning.  Retrieved on July 5,

2009, from http:// www.conscious-governance.com/strategic.html

Eaker, R., & Gonzalez, D.  (2007).  Leading in professional learning communities. 

National FORUM of Educational Administration and Supervision Journal, 24(1), 6-13.

Education Week (2004, September).  No child left behind.  Retrieved on July 6, 2009, from http://www.edweek.org/rc/issues/no-child-left-behind/

Kritsonis, W.  (2007). Ways of knowing through the realms of meaning.  Houston, TX:  National FORUM Journals.                       

Miech, E. J.  (1995). The rise and fall of strategic planning and strategic planning in

education.  Retrieved on July 5, 2009, from http://www.hepg.org/her/abstract/310








 Since 1983, over 4,200 scholarly articles have been published by National FORUM Journals

Dr. Kritsonis Recognized as Distinguished Alumnus

In 2004, Dr. William Allan Kritsonis was recognized as the Central Washington University Alumni Association Distinguished Alumnus for the College of Education and Professional Studies. Dr. Kritsonis was nominated by alumni, former students, friends, faculty, and staff. Final selection was made by the Alumni Association Board of Directors. Recipients are CWU graduates of 20 years or more and are recognized for achievement in their professional field and have made a positive contribution to society. For the second consecutive year, U.S. News and World Report placed Central Washington University among the top elite public institutions in the west. CWU was 12th on the list in the 2006 On-Line Education of “America’s Best Colleges.”

UN chief sends SOS to rich nations for help with poverty, climate, Haitian relief

UN chief sends SOS to rich nations for help with poverty, climate, Haitian relief
Secretary-General Ban Ki-moon cautioned rich nations Monday upon his return from the G-20 summit in Toronto against balancing their budget shortfalls “on the backs of the world’s poorest people.”

Read more on Kitchener – Waterloo Record

Monday’s Letters to the Editor

Monday’s Letters to the Editor
Published: Monday, June 28, 2010 at 3:00 a.m. Last Modified: Sunday, June 27, 2010 at 12:44 p.m. EDITOR: I read with interest, the article in The Press Democrat on Sunday about bicycle thefts.

Read more on The Petaluma Argus-Courier

How Does Climate Change Affect Us?

Now days climate change is spoken, or written about, in pretty much every aspect of our lives.  But how many people actually understand what climate change is, and how it affects us now, and will affect us, in the future?

Does anyone reading this not know the planets temperature is rising steadily?  This is commonly referred to as “Global Warming”.  

The planets temperature rising is just one way that will affect us and change our climate.  If you follow what happens because of the planets temperature rising, thats when you really start to set up and take notice.

Suddenly someone notices there is an affect that follows the cause – The old “cause and affect” strategy.  The planet warms and the ice on the planet begins to melt, but “cause and affect” does not stop there.  No.  The ice melts and the sea level begins to rise.

Now we know that the climate change is affecting us by:

a) Global Warming -The planet is heating up.
b) The planets ice shelves are melting, and
c) The oceans sea level is rising.

But how does these things affect us -Me and, you?

Besides the weather patterns getting very unpredictable, and in some cases extremely haphazzard, there is the issue of the melting ice.  This ice melting is hazzardous to us in many ways -To name just a few:  There are many species of the planet that may very likely become extinct because they are losing their habitat.

Loss of any species to the planet is, or should be, a great concern to us all.  

Some of these species are hunted for food by people, and losing them is a loss of a food source in an area where food sources are very scarce.  These same species are also hunted for their hides to keep people warm in climates that are extremely cold.

Here some may suggest the warming climate could be good for these people, so they are not so cold.  This is such an outrageous thought and is why these kinds of articles are so important to better educate the people of our world.  Because, again I point out “cause and affect”.  Nothing changes without a cause and affect.

Affect:  Now we discuss the rise of the worlds sea level.  There are many communities that are actually below the worlds sea level, and its rising can cause horrible tragedies around the world.

Is there anyone reading this article that is not aware of what happened to a “little” community called “New Orleans”?  This is just a sample of the tragedies that will be in the future if we do not take action.

How does climate change affect us?  At this point, I am hopeful that my article has given you some idea.  Now for the important part of this article, what can “we” -I, and you, do about it?

To be perfectly honest, I do not really believe that the affects of our climate change can be stopped, or reversed at this point,  But, I do believe we can still slow its affects way down, if we will all just take action.

If your still reading and asking yourself “what can I do?”  Then on behalf of my grandchildren -The eldest being two, 6-11-2009 -I want to thank you.

Lets discuss what you can do to help:  

1) accept that you can help even if you have a limited income.  This is the first step to actually making progress, and helping.  Otherwise you would just feel too  overwhelmed thinking you could not possible afford to make a difference.  But there are many levels of help that you can participate in, and the most important level is the level that you participate in.

2) Choose your level of participation.

a) Costs you nothing, and will actually save you money.  
To put it simply, turn off those unnecessary lights.  Turn off the water while you are brushing your teeth, or shampooing your hair.  Do not waste gasoline making useless trips to the store.  Try to make a list and limit your trips to the store.  Saves you gasoline and money you would have spent on gasoline.  Try to carpool with someone that is already going to the store, or even to work.  Simple things that cost you nothing.

Can we go a step better that still does not cost you any money?  Sure.  How about locating your local recycling facility.  Now instead of adding to the problem, you are truly taking steps to alleviate it.  This is not hard, and I have shown you how you can actually keep more of the money you already have.

b) is a level that would require some expenditure, the amount of expenditure would be entirely up to you.

Replace those old energy wasting light bulbs with some new energy saving light bulbs -You do not need to do them all at once, if your budget wont allow for it.  You can simply switch them out as the old bulbs burnout.  

Now make certain that all of your faucets, and shower heads, all have water conserving restrictors, or heads.

Get your car tuned up, and be sure and check your tires air pressure.  If within your ability, look into trading off that old gas hog, for a newer model, preferably a hybrid.

Now that you know how does climate change affect us, and how you can help “affect” climate change, I hope you will share this info2SaveEarth, with everyone you know and remember to visit info2SaveEarth.com for more tips and suggestions.

Inexpensive Solar, and Wind Turbine Energy Links! Located at the bottom of my website.

Written By: Daniel Ambrose, Author/WebMaster Best Review Site How Does Climate Change Affect Us? My other Green Site http://info2saveearth.com Please sign up to the RSS to be notified immediately of updates to my site. Thank you, for caring!

Ambassador Wendy Chamberlin

International development policy
Image taken on 2010-03-18 09:53:40 by Center for American Progress Action Fund.

Back to the Seventies for the UK Economy

As the UK wakes up this morning to the reality of being officially in recession, the three day working week is starting to look inevitable in certain sectors of industry. The news that Britain’s largest steel maker,

Corus, is to lay off  3,500 of its work forces added to the expected announcement that  auto parts manufacturer GKN is due to announce that they will also be laying off thousands, in the wake of negative profits.

Signs that the automobile industry is being especially hard hit by the recession is the news that Jaguar Land Rover are also considering making yet another 1,500 job cuts within the next week or so. .

Corus, who employ 24,000 in plants situated throughout the UK, are in a period of restructure in an attempt to withstand strong competition in a rapidly dwindling market, and exceptionally strong competition from Brazil and India. 

In what be a last minute attempt to prevent these painful job cuts, Business Secretary Lord Mandelson is believed to be in talks with the Treasury. His obvious goal is to prevent these cuts in work force for the car industry, and a probable compromise is to partially finance the salary costs, as well as suggesting that a three day working week be implemented at these plants still things begin to recover in the economy, which might well be a few years away. With car manufacturers throughout the World hinting and threatening that three day weeks and production breaks are inevitable, it looks like the UK will have no option but to follow suit.

On a more positive note, it appears that the UK public while cutting back on major purchases, such as property, cars, electrical goods and just about everything else, are spending more on cosmetics and personal hygiene products as well as on entertainment . These positive trends were well in evidence on Friday as PZ Cussons, whose brand name Imperial Leather and Carex both announced growth figures of more than ten percent in the last quarter of 2008. 

The PZ Cussons group, awarded a M.E.N. Business of the Year prize for 2008, announced that it was continuing to witness growth in their UK business. A spokesman for the company said that they had put their success down to new initiatives, such as the re-launch and update of fragrances and domestic products in their Carex range. This included anti-bacterial wipes and waterless hand gels. 

Another company that seems to be bucking the downward trend exceptionally well is BSkyB who’s expected announcement of trading results for the second half of 2008 December 31 will show a downturn, but one that is minor when compared to the state of the UK economy as it stands at the moment. 
The forecast of pre-tax profits of £290m for BSkyB shows an increase of fifteen per cent on the same period in 2007.

So while the UK publics are digging in to see this recession through, it would appear that the trends are many of them are spending more time at home, and making a determined effort to look and smell better!  
Late Friday on the US stock market, stocks continued their decline with disappointing earnings being reported by some industry standards such as Microsoft and Fifth Third Bancorp. The announcement, although expected, that Microsoft were to pay off 5,000 people Worldwide did send a chill down a few people spines on Wall Street as they announced to shareholders that they would be unwilling to provide a profit forecast for 2009. 

The Dow Jones industrial average slipped 2.5 percent, to 8077.56, with Wells Fargo and Bank of America slumping by more than 13 percent for the week. These falls added fuel to the fire that the banks may well is forced to take decisive steps in order to shore up their balance sheets.

Average annual profits have decreased since January 2008 by sixty percent for the 69 companies that make up the S&P 500 whose fourth-quarter results have been released to date. U.S. financial analysts are now forecasting that most companies will report more than a 30 percent drop in profits for the last quarter of 2008 alone.

President Obama in a determined effort to show that he will be a skilled president as well as a great orator began to pressed congressional leaders to reach a consensus on an $825 billion stimulus plan. He warned that the country may be facing an economic crisis that was “unprecedented”. Obama’s warnings were given some added weight with the announcements that average home prices dropped the most since 1990 in November 2008, housing starts fell 16 percent in December and the number of Americans filing first-time claims for jobless benefits climbed to its highest level since 1983.

This article was written by eCommerce Associates for Bank — Accounts and our Finance Blog

eCommerce Associates work with some of the UK’s top merchants and brands in

the affiliate market. eCommerce eCommerce Associates work with some of the UK’s top merchants and brands i the affiliate market. eCommerce Associates have three blog sites http://ecommerce-associates.info/ , http://leisure-activities.blogware.com/blog and http://financial-news.org.uk/ where all of our articles can be viewed.

e-Commerce in GCC to reach USD 100 billion in 2010

e-Commerce in GCC to reach USD 100 billion in 2010
ICDL GCC Foundation, the governing body and certification authority of the International Computer Driving Licence (ICDL) program in the Gulf region and Iraq, has drawn attention to the significant development currently underway in the region with the use of Information and Communication Technology (ICT) for commercial transactions.

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